Senior Trade Marketing, LATAM

We're searching for a Senior Marketing Specialist (3-5 years of experience) to drive our LATAM marketing efforts from strategy to shelf. If you thrive on turning global brands into local legends and love seeing your work come to life in stores across the region, let's talk. ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers. Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations. One of the largest toy companies in the world, our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise. Role Impact In this role, you will drive growth for world-leading brands across LATAM by owning local and trade marketing initiatives that connect innovative launches to in-store and online experiences. Align with our global team, turn insights into action, and watch your strategies reach the shelves of the region's biggest retailers. Roles & Responsibilities

Strategic Marketing with Retailers: Collaborate with teams to promote growth, create effective displays, initiate global social training, and build marketing proof through BD emails.

Brand Guardianship: Ensure all POS assets have marketing approval before launch.

Distributor Support: Provide tools and align distributors with brand plans for effective execution.

E-commerce Exposure: Keep toy listings accurate and detailed online; audit retailers and optimize online presence. Provide feedback on asset performance.

Media Opportunities Negotiation: Secure catalogue, window, online, and in-store placements. Customize marketing assets for retailers in collaboration with sales and the China team.

License Partnerships: Collaborate cost-effectively with license partners to enhance brand impact.

Measure Success: Review strategies regularly, analyse trends, and provide insights to retailers. Conduct store visits when needed.

Collaboration: Work closely with internal and external teams, partnering with sales to pursue new opportunities and deepen partnerships.

Trade Marketing: Maintain ZURU’s voice in trade press and support showroom/trade show setups.

Manage Local Marketing Budget: Strategically plan and manage the local marketing budget with a focus on adapting quickly to product sales trends.

Bespoke Local Content Support: Vet and help approve local influencers/ambassadors/seeding campaigns.

Thought Leadership: Foster an entrepreneurial spirit with a proactive approach.

Local Marketing Adhoc Support: Support wider business projects when needed.

Skills & Experience

Bachelor’s degree in related field preferred

Exceptional verbal and written communication skills and excellent attention to detail

3-5 years of experience in consumer or brand marketing and 3-5 years of experience in a consumer products industry

Trade marketing experience: Executing media in or with retailer

Understanding of standard marketing techniques including social media, digital, and influencer marketing

Knowledge of retail landscape in assigned region(s)

Ability to take conclusions to problem solve and create a plan to reach the goal. Present actionable insights to cross-functional teams

Strong verbal and written communication skills. Solid proficiency in MS Office, Excel, G Suite. Figma experience a plus

Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment. Easily adapt to shifts in priorities

Experience with digital marketing tactics, planning & reporting

Ability to work effectively across different teams, departments, and third parties

Experienced in Project Management

Travel where applicable

Language required: Spanish and English; Portuguese is highly regarded