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At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

The Senior Strategy & Planning Manager is a pivotal role responsible for driving the go-to-market strategy for Carrot Ads, Instacart’s retail media technology powering omni-channel advertising solutions to include on-site and in-store advertising for retailers’ 1P properties. The role will shape product direction, define value propositions, support pricing and packaging, lead commercialization efforts, and identify opportunities to expand inventory, revenue, and retailer engagement.

This position requires a strong strategic mindset, deep expertise in the retail media ecosystem, spanning on-site and in-store channels, and experience bringing complex omni-channel ad tech solutions to market. The Senior Strategy & Planning Manager will play a critical role in positioning Carrot Ads as a best-in-class retail media technology platform across both digital and physical retail environments.

You will be part of the Retail Strategy and Planning team, a dynamic group focused on crafting strategic paths that uphold Instacart's commitment to excellence and innovation for retailers. This team is integral to our growth, collaborating across functions to unlock the full potential of our products and help our partners succeed. Together, we drive initiatives that not only make an impact today but also lay the groundwork for tomorrow's successes.

About the Job

Develop strategic plans that enable retailers to scale their retail media solutions through on-site and in-store formats such as digital screens, smart cart displays, and other emerging solutions.
Lead program management for these omni-channel retail media initiatives, including pipeline development, forecasting, performance reporting, and communication to senior leadership.
Partner cross-functionally with product, business development, ads, operations, and other cross-functional teams to guide the successful implementation and expansion of retail media capabilities across retailer environments.
Analyze performance data to uncover insights, optimize campaign outcomes, and build scalable growth strategies that maximize value for retailers and advertisers.
Stay ahead of industry trends across on-site retail media, in-store media networks, and retail technology to ensure Instacart’s solutions remain innovative, competitive, and best-in-class.

About You

Minimum Qualifications

7-10 years of experience working with omni-channel retail media technology
Bachelor’s degree in Business, Marketing, or a related field
Excellent communication skills, enabling effective collaboration with various stakeholders
Demonstrates adaptability while building new programs, initiatives and processes
Detail-oriented with a proactive approach to problem-solving
Strong analytical skills with the ability to track and interpret data

Preferred Qualifications

Experience in a tech or strategy role with emphasis on retail media solutions working across on-site and in-store advertising

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$153,000—$161,500 CAD

Senior Strategy & Planning Manager

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