Senior Strategist

AI overview

Own the strategic process by translating complex client challenges into actionable brand and creative strategies while ensuring measurable client success.

Planet Propaganda is looking for a curious, creatively-minded, integrated strategic thinker to join our team.

This role serves as the voice of the consumer and the champion of the brand. You will be responsible for translating complex client business challenges into clear, inspiring, and actionable brand, communications, and creative strategies. We need someone who can own the strategic process end-to-end, from uncovering deep human insights, through desk and primary research, to writing inspiring creative briefs and ensuring the final work drives measurable success for our clients. And above all, we are looking for someone with the curiosity, hunger and kindness to be a self-starter and collaborative teammate.

This is a remote position, however, meetings and client obligations may require occasional travel.

Requirements

  • 5+ years of agency experience and/or a strong marketing background
  • Deep experience with digital and social channels
  • Ability to conduct and/or oversee quantitive and qualitative research
  • Experience with different research tools and AI platforms
  • Exceptional ability to uncover and develop meaningful and actionable insights
  • Background in integrated channel planning: a keen understanding of the B2C customer journey and which strategies and tactics will win during each stage, and how to integrate them into a cohesive campaign
  • Exceptional presentation-building skills
  • Ability to deliver compelling and persuasive internal and client-facing presentations
  • Equal competency with brand, creative and digital/social campaign strategy
  • A commitment to high quality work and building positive relationships with all
  • Experience and interest in new business / pitch scenarios
  • Confident and passionate in your areas of expertise
  • A balance of analytical and emotional thinking to understand, translate and sell ideas
  • An entrepreneurial spirit and desire to push for better solutions, work and relationships

Benefits

  • Health and Dental Insurance
  • 401k Plan
  • Flex Spending Accounts
  • Health Savings Account
  • Self-Managed PTO
  • Long-Term Disability Insurance
  • Maternity/Paternity Leave
  • Day Off On Birthday
  • American Players Theatre Season Tickets
  • Volunteer Hours

Planet is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Perks & Benefits Extracted with AI

  • Health Insurance: Health and Dental Insurance
  • Volunteer Hours: Volunteer Hours
  • Paid Parental Leave: Maternity/Paternity Leave

Planet Propaganda is an independent creative agency that builds legacies for workshop and weekend brands—the ones people turn to when the work day’s done. From their home base in Madison, Wisconsin, Planet Propaganda has partnered with Duluth Trading Company, Jersey Mike’s Subs, J-B Weld, Smithworks Vodka, Red Wing Shoes, Trek Bikes, Jimmy John’s, Intelligentsia Coffee, Gatorade Endurance, Polaris, and many others.

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