Develop, lead and execute the Store marketing strategy for our Stores, focusing on Store traffic increase and conversion
Collaborate closely with the commercial and marketing team to ensure the successful development and implementation of initiatives
Research state of the art retail strategies, leverage consumer insights and build on market trends to continuously optimise Store marketing performance
Track performance through meaningful KPIs, providing insights on initiative results for data-driven decisions
Manage the marketing budget for Stores, strategically allocating resources to maximise impact and ROI
8+ years in marketing, with at least 3 years in a Store-focused marketing role, ideally within the premium or luxury home & living or fashion industry
Master’s degree in marketing, business or a related field
Proven experience in creating Store Marketing strategies that drive traffic and sales
Senior project management, data analysis and decision-making skills
Joy of working independently in fast-paced environments
Excellent communication abilities
Creative, strategic thinking, that quickly adapts to Store trends
Proficiency in powerpoint and excel, basic knowledge of adobe suite (Indesign, Photoshop, Illustrator etc.) is a plus
Excellent German and English skills
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Marketing Manager Q&A's