Paired is a global staffing and recruiting agency dedicated to connecting talented professionals with remote work opportunities. Our mission is to provide great jobs to skilled individuals while assisting organizations in finding the right talent for their needs.
Our client is a large, successful law firm working with major global brands (including deals with companies like BMW, Twitter/X and similar enterprise-level clients).
They are looking for a Senior Social Media & Content Manager who can own their B2B social media presence and visual branding, with a clear focus on driving qualified leads to their website and converting them into booked consultations.
This is a 360° role covering content strategy, visual branding, social media management and video/static content production.
Key Responsibilities:
- Develop and maintain a clear visual brand identity for the firm (based on a “winner’s circle / all for the win” concept) across all social media channels.
- Build and execute a content strategy and calendar tailored to B2B audiences (consulting, services, enterprise clients).
- Create and manage short-form and long-form video content, including:
- Clips from podcast recordings (Riverside)
- B-roll and AI-enhanced clips/transitions
- Office/day-to-day recordings provided by the team
- Design static assets (carousels, graphics, quote posts, thumbnails, covers) consistent with the brand.
- Write strong hooks, captions and CTAs aimed at driving profile visits, website clicks and inquiries.
- Manage and grow the firm’s social media accounts (with strong focus on LinkedIn; plus Instagram/YouTube or others as relevant).
- Maintain a consistent posting cadence (e.g. ~3 short-form videos per week plus supporting static content).
- Track and report key metrics (reach, engagement, clicks, leads) and iterate based on performance.
- (Nice to have) Set up or optimize simple funnels from social media to landing pages and booking/forms.
Requirements
-
3–5+ years of experience in Social Media / Content / Digital Marketing roles, ideally for B2B services (consulting, agencies, legal, finance, or other professional services).
- Building or elevating B2B brand presence on social media.
- Creating content that drives inquiries, demos or booked calls.
- Strong portfolio showcasing:
- Visual branding for B2B brands.
- High-quality static design (carousels, brand assets, graphics).
- Short-form video editing for social platforms (Reels, Shorts, TikTok, LinkedIn).
- Hands-on experience with design and editing tools (e.g. Adobe Suite, Figma, Canva, CapCut, Premiere/Final Cut or similar).
- Comfortable working with podcast footage, B-roll and raw office recordings, and transforming them into polished content.
- Solid understanding of LinkedIn as a B2B channel (what type of content works for decision-makers).
- Fluent English (written and spoken).
- Based in LATAM and able to work remotely with an international team.
Nice to Have
- Experience working with law firms, legal services, or other high-trust professional services.
- Experience setting up simple funnels (landing pages, lead forms, booking tools like Calendly).
- Familiarity with LinkedIn Ads or other paid social campaigns is a plus.
Benefits
- Competitive salary.
- Ability to work remotely.
