Senior Social Media Marketing Manager

Senior Social Media Marketing Manager

Full-time, London/Hybrid/Remote

We’re looking for a strategic and proactive Senior SMM Manager to own and elevate ANNA’s presence across social media. You’ll take charge of developing our SMM strategy, crafting compelling content, and building trust — all while scaling brand awareness and engagement across key channels.

What You’ll Do

• Develop and execute a data-driven SMM strategy across platforms like Instagram, TikTok, LinkedIn, YouTube, and others.
• Create content plans that take into account seasonality, trends, and company goals.
• Create standout creative assets — graphic, text, and video — independently or in collaboration with internal teams and external agencies.
• Build trust in Anna.money through storytelling, expert content, and interactive formats.
• Boost brand visibility and shape our social identity.
• Manage end-to-end social media operations: posting, moderating, engaging with comments, and responding to community feedback.
• Optimize content performance to increase reach, engagement, and followers.
• Analyze results and deliver monthly reports with actionable insights to guide strategy.

Requirements

Requirements

• Minimum 3 years of SMM experience, including leadership in strategy development.
• Strong proficiency with analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics, etc.).
• Excellent copywriting, storytelling, and visual content skills.
• Hands-on experience with tools like Figma, Photoshop, CapCut, Premiere Pro, or similar.
• Deep understanding of digital trends, platform algorithms, and organic promotion techniques.
• Creative mindset, strategic thinking, and a knack for delivering results on time.
• A strong SMM portfolio, showcasing your work, content examples, and measurable results.

Nice to Have

• Experience collaborating with influencers and bloggers.
• Exposure to targeted advertising and paid social campaigns.
• Experience managing international social media projects.

Benefits

What We Offer

At ANNA, we celebrate a flat organisational structure. You might be wondering what that means! Well, it’s all about empowering our team by sharing power and decision-making responsibilities, so everyone can feel a sense of ownership.

🏡 Life at ANNA (flexible by design)

🤸 Flexible working — focused on trust, autonomy and outcomes

☕ Hybrid or Remote working, depending on role

🌍 Work from anywhere for up to 3 months

🧑‍💻 Support towards home working equipment

🤎 Flexible hours for caregiving responsibilities

⏳ Temporary reduced hours / phased returns when life needs it

🏫 Time off for your child’s first day of school (non-negotiable 🥹)

📈 Employee Growth Share options — because when ANNA grows, you grow too

💛 Wellbeing (because you’re a human first)

⛑️ Trained Mental Health First Aiders
🥼 Perkbox EAP + counselling support
💊 Online GP access & prescription service
⭐️ Bupa private medical insurance
🧘 On-demand wellness content
😌 Menopause support (policy + practical adjustments that actually help)

💰 Financial Wellbeing (money matters — we’re ANNA after all)

📊 Salary sacrifice pension contributions
👶 Workplace nursery salary sacrifice
🏷️ Perkbox discounts & reward points
🚲 Cycle to Work scheme
💻 Salary sacrifice for Home & Tech (coming April ’26)

🚀 Growth & Self-Direction (invest in you)

✈️ £1k annual personal travel allowance
📚 £1k annual personal learning allowance (including non-work learning — yes, really)

🌿 Time Off & Life Moments (the important stuff)

🧑‍🍼 Enhanced parental leave
✨ Adoption leave
🤍 Pregnancy loss & compassionate family leave
🏥 Emergency dependent leave

🤝 Belonging & Connection (we actually like each other)

🍓 Monthly team brunches
👏 Regular team-building events
🥤 Free drinks & snacks in the office

Please note that due to a high level of demand in candidates for this role, we're unable to respond to individual emails or questions about the position. We hope that we've been thorough and transparent regarding the requirements and expectations of this role.