Senior Social Media Marketing Executive (Social Media/ Paid Ads)

About the company:
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Key Responsibilities

• Plan, execute, and optimize local and global social media campaigns to increase engagement and brand awareness.
• Coordinate with the global marketing team to localize and publish global content across local social media platforms.
• Work closely with designers to develop engaging static posts, videos, and other visual materials aligned with brand guidelines.
• Conduct regular competitor analysis and prepare performance reports with actionable insights.
• Track and analyze campaign performance, engagement, and lead generation metrics; prepare monthly performance reports.
• Manage partnerships with local agencies and influencers to enhance visibility and campaign effectiveness.
• Support the execution and optimization of paid ads campaigns to generate quality leads and conversions.
• Assist in managing and growing the local Telegram community to strengthen user engagement.
• Identify and develop new social media channels suitable for the Malaysian market.
• Work closely with the local sales team to align marketing and community engagement efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in social media marketing or digital marketing (preferably in financial or trading industries).
• Strong understanding of Meta (Facebook & Instagram), Telegram, and other major social platforms.
• Experience in running or supporting paid ad campaigns.
• Excellent written and verbal communication skills in English, Mandarin, Malay and Indonesian.
• Strong analytical and reporting skills using tools like Meta Insights, Google Analytics, or other social analytics tools.
• A creative mindset with attention to detail and consistency.
• Ability to work independently and collaboratively with global and local teams.
• Experience with social ads, influencer marketing or community management.
• Familiarity with the fintech industry.

Benefits

• Hybrid working arrangement
• Opportunities for enriching career growth, including exposure to regional contexts.
• Complimentary snacks and beverages available in the office pantry
• Healthcare coverage (medical, dental, optical), gym benefits
• Flexibility in smart casual dress code
• Young, vibrant and open work culture