Senior Social Media Marketer, INBOUND

POS-31282

Deadline: Please submit your application by Monday, Jan 12th, 8 am ET. 

Job Overview

As the Senior Content Marketer, Social and Creative, you will be the strategic architect and hands-on executor of INBOUND's social media presence and creative content ecosystem. This role combines strategic thinking with tactical execution, requiring you to drive brand awareness, community engagement, and event promotion across multiple platforms while managing complex creator partnerships and vendor relationships.

What Makes You Successful

You're a creative rock star who thrives on the intersection of artistry and analytics. You live and breathe social media trends - you're the person who spots the next big thing before it goes viral and knows exactly how to adapt it for our brand. You're equally energized by brainstorming breakthrough creative concepts and diving deep into performance data to understand what drives engagement.

You bring exceptional organizational skills to creative chaos, turning ambitious campaign visions into flawlessly executed realities. You think like an event marketer (bonus points if you've worked in event marketing before!) - understanding that every piece of content and campaign plays a role in the larger goal of achieving the Global Events Marketing team's ambitious event attendance and revenue targets for the business. You're obsessed with both the creative process and the metrics that prove success, seamlessly moving from crafting compelling content strategies to analyzing conversion funnels and engagement patterns.

You thrive in a fast-paced environment where strategic thinking meets hands-on execution. You're equally comfortable presenting to executives as you are with diving into Canva to create assets. You see opportunity in every platform update, algorithm change, and emerging creator, and you have the project management skills to turn creative vision into measurable results.

This role offers significant growth potential as INBOUND and our event portfolio continue to expand. We're seeking a dynamic, proactive marketing professional who's excited to scale with our team and shape the future of our global events marketing strategy.

Key Responsibilities

Social Media Strategy & Content Management

• Develop and execute a comprehensive organic social media strategy across LinkedIn, Instagram, TikTok, Facebook, and Twitter/X
• Own the complete INBOUND social media content calendar from planning through publishing
• Create compelling copy for all organic social posts, managing the approval process from draft to publication
• Coordinate visual asset production with creative agencies, providing strategic briefs and managing feedback cycles
• Maintain organized creative asset libraries and content storage systems
• Drive community engagement through proactive response management and conversation cultivation
• Monitor and analyze performance metrics, delivering weekly and monthly reporting insights

Campaign & Cross-Functional Collaboration

• Partner with content, email, and paid media teams to ensure cohesive messaging and coordinated campaign timelines
• Prepare and present comprehensive campaign performance reports covering both organic and paid social initiatives
• Lead regular strategy sessions with external agencies to optimize content performance and share insights
• Support major launch coordination efforts, including speaker announcements, agenda reveals, and stage presentations
• Oversee virtual event production, including webinars, workshops, and online experiences from concept development through post-event analysis

Creator & Influencer Partnership Management

• Lead strategic initiatives for user-generated content, external creator partnerships, and onsite collaborations
• Source, contract, and manage creators across all partnership tiers and engagement levels
• Write detailed creative briefs that align creator content with brand objectives and campaign goals
• Coordinate creator enablement, logistics, content approvals, and performance tracking
• Work closely with team members to ensure seamless creator campaign execution

Content Production Strategy & Event Execution

• Develop comprehensive event and post-event content production strategies aligned with brand and campaign objectives
• Lead comprehensive onsite social media execution during INBOUND and related events
• Partner with video and photo production agencies on creative deliverables development
• Build shot lists for talent, sponsor, and creator content capture
• Coordinate with production teams for real-time photo and video content capture during events
• Collaborate with external vendors and internal teams on sizzle reels, content cutdowns, and onsite video production
• Provide strategic feedback on creative drafts using industry-standard review platforms
• Manage post-event content cutdown processes for creator and sponsor campaigns
• Package and organize final assets for internal use and post-event campaign deployment
• Develop and implement content reuse strategies for maximum asset value across channels
• Support content delivery for follow-up campaigns and community engagement

Community & Cross-Collaboration Program Leadership

• Own end-to-end strategy and execution for community programs and cross-collaborative initiatives
• Source, contract, and manage talent, partners, and key stakeholders
• Develop program briefs, promotional content, and comprehensive marketing toolkits
• Oversee budget management and cross-functional collaboration on program logistics

Analytics & Strategic Reporting

• Own social performance dashboard management and analysis
• Identify trends, recommend strategic optimizations, and provide leadership-level insights
• Create comprehensive wrap reports and executive post-event recaps
• Track campaign performance against established KPIs and benchmark metrics

Required Skills & Experience

Content & Social Media Expertise

• Ideally possesses 5+ years of experience in social media marketing, along with exposure to influencer marketing and community engagement
• Proven experience developing and executing creative social media campaigns that resonate with diverse audience segments
• Strong proficiency in using analytics and KPIs to drive content strategy optimization
• Demonstrated ability to write compelling copy for varied audiences with excellent written and verbal communication skills

Project Management & Collaboration

• Experience in effectively managing and collaborating with external agencies, freelancers, and vendor partners
• Strong stakeholder management skills with the ability to align projects with company objectives under tight deadlines
• Experience collaborating across multiple departments and managing complex, multi-faceted projects

Technical & Analytical Skills

• High adaptability to new technologies and platforms with demonstrated willingness to continuously learn and grow
• Experience with social media management platforms, analytics tools, and content creation software (Sprout Social, Canva, Descript, Frame.io, Adobe Creative Suite)
• Knowledgeable with AI tools for content creation, personalization, optimization, and production efficiency
• Deep knowledge and passion for current social media trends, platform algorithm changes, and emerging content formats

Strategic Thinking & Innovation

• Bold, creative, and innovative approach to marketing with willingness to test new strategies while maintaining proven tactics
• Strong critical and strategic thinking skills with decision-making based on potential business impact
• Proactive trend identification and rapid implementation of emerging social media features and formats
• Particular expertise in short-form video content and trending social media formats