Senior Social Media Manager

Senior Social Media Manager

Marketing | Las Vegas, NV (on-site)

$80,000–$110,000 DOE + benefits

We're not looking for a social media coordinator. We're not looking for someone to "post three times a week." And we're definitely not looking for someone chasing trends hoping something sticks.

Neato is the most operator-obsessed brand in enterprise eCommerce. We buy inventory, become the seller of record on Amazon, and run the entire channel end to end. No hand-waving. No strategy decks. We own outcomes for brands doing $20M–$300M+ in revenue.

We need someone who can take the thinking happening inside this company and turn it into market influence. If building authority excites you more than going viral, keep reading.

WHAT THIS ROLE ACTUALLY IS

This is a strategic authority-building role disguised as a social media title.

Your job: make Neato the most credible, most referenced voice in enterprise eCommerce. You'll take raw operator knowledge (the stuff our team lives every day) and turn it into content that enterprise brand leaders can't scroll past.

You will be a visible, public-facing personality associated with the brand. You'll shape how founders and executives show up on LinkedIn. You'll build the kind of presence that makes target accounts already believe in Neato before our sales team ever reaches out.

This is about influence inside the rooms that matter, not vanity reach.

WHAT YOU WILL OWN

Neato's public voice on social. Full stop.

LinkedIn (70%). This is where enterprise brand leaders live. This is where deals start before they start. This is your primary stage.

Short-form video: LinkedIn, Instagram, YouTube Shorts (20%). Humanize the brand, extend reach, repurpose the sharpest thinking into formats that travel.

Emerging platforms + community (10%). Inject Neato's POV into industry conversations wherever operators gather.

That means:

• Shaping founder and executive voice. Pulling real thinking out of busy people and making it land.
• Turning internal insights into sharp external positioning.
• Injecting Neato into the right industry conversations at the right moments.
• Building community with brand-side decision-makers. Not other marketers. Not agencies.

WHAT SUCCESS LOOKS LIKE (12 MONTHS)

Within a year, you will have:

• Built a consistent, high-signal LinkedIn publishing engine across Neato's founders and executives (5–7 posts/week, not filler)
• Measurably increased engagement from brand-side decision-makers at companies in our ICP
• Created authority content that directly warms target accounts before sales outreach
• Developed repeatable content formats that compound over time, not one-off hits
• Shifted market perception of Neato from "agency" to "operator partner"
• Built a visible short-form video library that educates enterprise brands on what real Amazon partnership looks like
• Established Neato as a brand that eCommerce operators actively follow and reference
  
  

We care about signal, not noise. The metric isn't impressions. It's whether the right 500 people saw it.

WHAT A TYPICAL WEEK INCLUDES

• Conducting internal interviews with operators and turning raw thinking into sharp, publishable LinkedIn content
• Publishing 3-5 executive-level LinkedIn posts per week
• Producing 3–5 short-form videos across LinkedIn, Instagram, and YouTube Shorts
• Pulling founders and operators into content, even when they say they're "too busy" (especially then)
• Engaging intelligently in comments and conversations. No robotic replies. No "great post!" energy.
• Repurposing the best thinking into carousels, clips, threads, and other formats
• Coordinating with Brand Marketing on PR amplification, case studies, and campaign moments
• Tracking what content attracts real operators vs. other marketers, and ruthlessly optimizing for the former
  
  

You move fast. You think strategically. You don't wait to be told what to do.

WHAT YOU WILL NOT DO

❌Schedule posts and call it a day

❌ Wait days for approvals on timely content

❌ Build content aimed at other marketers or agencies

❌ Operate like a junior coordinator with a senior title

This role requires judgment, autonomy, and creative courage. You will be seen. You will be associated with the brand. You will have real ownership and real accountability.

WHO THRIVES HERE

You probably:

• Have 5–8 years running social for a serious B2B brand, ideally one where the audience was senior and skeptical
• Have grown LinkedIn meaningfully, with proof (not just follower count, but engagement quality and pipeline influence)
• Understand how enterprise buyers actually think. You know the difference between content that impresses marketers and content that moves decision-makers.
• Are comfortable shaping founder voice. You can interview a CEO for 15 minutes and turn it into a week of content that sounds exactly like them.
• Can translate complex operational thinking into compelling content without dumbing it down
• Move fast without sacrificing clarity
• Have strong opinions and can defend them intelligently when challenged
• Are comfortable on camera and genuinely enjoy being visible
• Are chronically online in a way that's actually useful. You see the conversation before it trends.
  
• You love building something from scratch more than maintaining something that already works.

MUST HAVE

• Proven track record growing LinkedIn presence for a B2B company (show us the numbers)
• Experience managing executive or founder personal brands on social
• Strong writing instincts: tight, persuasive, operator-level tone (send us your best 3 posts)
• On-camera comfort and short-form video experience
• Independent execution. You don't need a content committee to ship.

BONUS

• eCommerce, Amazon, or CPG industry experience
• ABM or enterprise sales exposure (you understand pipeline, not just engagement)
• Video editing or short-form production chops
• Experience building a social function from zero, not just inheriting one

HOW SUCCESS WILL BE MEASURED

• Engagement quality from ICP accounts (brand-side leaders at $20M+ Amazon businesses)
• Growth in decision-maker followers, not total followers
• Inbound conversations and meetings that reference social content
• Sales team reporting warmer conversations and shorter cycles due to brand exposure
• Brand perception shift: market sees Neato as "operator partner," not "agency"

HOW THIS ROLE FITS

Brand Marketing builds the story. PR puts it in the press. You make sure the market hears it every single day. You are Neato's amplification engine.

WHY NEATO

We don't do spray-and-pray marketing. We don't optimize for vanity. We build conviction.

You'll work directly with a VP of Marketing who's building this function from scratch and knows the difference between micromanagement and support. The team is senior, the clients are real (illy, Earth Animal, Rocketbook), and the ambition is enormous.

If you want to help shape how a category leader shows up in the market, not just manage a content calendar, you'll love it here.

COMPENSATION & BENEFITS

$80,000–$110,000 DOE

Medical, dental, vision

Unlimited PTO

Las Vegas-based (on-site)

Real growth runway as Neato scales

If you've ever thought: "I could build something meaningful here." Apply.