Senior SEO Specialist

We are currently looking for a full time Senior SEO Specialist in the Phillipines and Malaysia to join our  team with job details as follow : 

  • Accountability of SEO initiatives, deliverables and performance optimization 
  • Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan 
  • Track performance and website issues on a regular basis using Analytics and other Marketing Tools 
  • Monitor and align goals with key SEO KPIs and customer engagement KPIs  
  • Diligence in conducting keyword research and competitor analysis 
  • Support account managers and communicate the impact of search marketing to clients  
  • Support new business with proposals and market research 
  • Formulate SEO data-driven content strategies for GPC clients; 
  • Communicate SEO insights and expertise to clients;  
  • Build out decks to support strategic search optimisation consulting;   
  • Manage, create and summarise monthly SEO reports;  
  • Support all SEO activity;  
  • Manage internal linking and outreach tasks to further boost the site performance 
  • Manage and validate (QA) freelancer outputs to meet highest standards;;  
  • Maintain a close watch over the new Google guidelines and updates 
  • Review articles created for SEO quality assurance;  
  • Recommend relevant content optimisations for best impact;   
  • Supporting Head of Search and Managing Director APAC on new business requirements and larger projects; 
  • When required, manage time and quality of freelancers and junior members of staff 
  • Liaise with project management team to improve processes and resource management.  
  • Paid Ads Activation and Integration (Text and banners) 
  • Launch PPC campaigns and manage/optimize campaign expenses, estimating costs, reconciling discrepancies and monitoring budget 
  • Monitor budget and bids to gain better ROI 
  • Involving in keyword selection and audience targeting 
  • Integrate SEO and PPC strategies for budget efficiencies and to boost performance 
  • At least 5 years’ experience within the SEO industry 
  • Experience within a similar role in an agency environment – highly desirable
  • Strong working knowledge of the latest SEO techniques and algorithm updates
  • Good knowledge of Google Webmaster Tools, Google Analytics, Adwords, SEMRUSH, Botify, and other keyword research and competitor's analysis tools
  • A proven track record in delivering high performance SEO strategies for a range of clients
  • Experience in creating effective outreach strategies
  • A good working knowledge of WordPress and other CMS platforms
  • Strong HTML and CSS skills
  • Excellent presentation and reporting skills
  • Ability to work with minimal supervision
  • Strong team management skills
  • Excellent communication and client-facing skills

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