Senior SEO Growth Lead

About the role

We are hiring a deeply experienced, hands-on SEO leader who lives and breathes organic search. You will own strategy and execution across technical SEO, content and on-page optimization, authority building, competitive intelligence, and disciplined experimentation. You will partner closely with leadership and our existing SEO team, bringing fresh thinking, new frameworks, and a strong point of view on what to do, what not to do, and why.

This role is for someone who has spent years in the trenches, has shipped wins, has learned from losses, and still gets excited to test a hypothesis and measure the outcome. You keep up with the craft daily, and you bring a high-integrity approach that protects the brand for the long term.

What success looks like

Within 90 days, you will:

• Build a clear SEO roadmap tied to business goals, opportunities, and risks.
• Identify and prioritize the biggest technical and content constraints.
• Launch a steady cadence of experiments with clean measurement.
• Produce competitive insights that directly change what we build and publish.
• Establish practical standards for ethical, sustainable growth.

Within 6 to 12 months, you will:

• Grow qualified organic traffic and conversions through repeatable systems.
• Increase the number of pages and topics where we rank and win for the right intent.
• Strengthen authority signals through legitimate, brand-safe promotion.
• Expand visibility in AI-driven discovery experiences with measurable impact.

Responsibilities

SEO strategy and ownership

• Own the organic search roadmap across site architecture, technical health, content systems, internal linking, and authority.
• Translate business priorities into keyword and topic portfolios that drive revenue, not vanity metrics.
• Build scalable processes so SEO is embedded into product and content workflows.

Technical SEO

• Audit and improve crawlability, indexation, rendering, canonicalization, pagination, faceted navigation, and site speed.
• Partner with engineering to ship fixes and prevent regressions.
• Implement and validate structured data where it improves comprehension and eligibility.

On-page and content performance

• Create repeatable on-page standards for titles, headings, intent matching, entity coverage, and content quality.
• Drive internal linking strategy that compounds over time.
• Improve content refresh systems, pruning decisions, and consolidation when needed.

Off-site and authority, done the right way

• Engage and manage vendors for legitimate tactics: digital PR, partnerships, thought leadership, editorial placements, link reclamation, and brand mentions.
• Evaluate all promotion tactics through a brand safety and compliance lens.
• Create clear guidelines for what is unacceptable and why, and protect the company from risky shortcuts.

Third-party platform and partner SEO

• Identify opportunities on external platforms and ecosystems where it is appropriate to publish, partner, or distribute content.
• Ensure all external publishing aligns with platform rules, user value, and company ethics.

Competitive research and opportunity discovery

• Continuously monitor competitors to find gaps, patterns, and advantages.
• Spot issues before they become traffic losses, and find opportunities before they become crowded.

Experimentation and measurement

• Run a consistent test program: hypotheses, test design, success metrics, QA, post-mortems, and documentation.
• Build reporting that ties SEO work to leads, revenue, or other core outcomes.
• Teach the team through clear write-ups and repeatable playbooks.

AI search and next-gen optimization

• Track how discovery is changing across AI answers and assistants.
• Adapt content and technical strategy to improve machine understanding, attribution likelihood, and brand presence in AI-influenced journeys.
• Test new formats and information architecture that improve retrieval and trust.

Reporting and collaboration

• Reports to the CMO.
• Works closely with: existing SEO team member(s), content, engineering, product, and brand

Requirements

Required experience and skills

• 10+ years in SEO with a strong record of measurable wins across multiple sites or industries.
• Experience in agency and independent consulting or freelancing, and now seeking to go deep with one company.
• Strong grasp of technical SEO and ability to communicate clearly with developers.
• Advanced capability in keyword research, intent modeling, content strategy, and internal linking systems.
• High-level competency with modern tooling, including Ahrefs and comparable platforms (plus crawling, analytics, and log or performance tools).
• Comfort designing experiments and making decisions based on evidence.
• Excellent written communication: you can explain what matters, what does not, and what to do next.

Values and ethics requirements

• Strong moral compass and mature judgment under pressure.
• Clear commitment to sustainable growth practices and platform compliance.
• Ability to say no to risky tactics, even when results are tempting.

Traits that will make you exceptional here

• Deep curiosity and a habit of learning daily from the SEO community, practitioners, and research.
• A builder mentality: you ship, measure, iterate, and document.
• Independent problem solver who also collaborates well with leadership, marketing, engineering, and content.

Benefits

• We're friendly, supportive, and want to work with the best :-)
• We take care of our people and support them to the best of our ability
• You'll be working with a great energetic team
• Professional growth and support from management
• A culture that values craft, integrity, and long-term wins
• A long-term position
• 100% remote work, full time.
• 100% work on flexible working hours
• Medical insurance/medical aid
• Tools budget and training budget.
• High autonomy with clear goals and support from leadership