Senior Sales Marketing Manager

🚀About Uplift

Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.

⭐About Our Client

Our client is a fast-growing European fintech transforming financial services for small and medium-sized enterprises (SMEs).

We’re seeking a dynamic Senior Sales Marketing Manager to bridge the gap between marketing and sales. You’ll play a key role in empowering our commercial teams with impactful content, high-conversion campaigns, and strategic programs that drive revenue across Europe. Reporting to the CMO and collaborating closely with the CRO, you will translate product value into compelling sales narratives that accelerate deal velocity and position our client as the leading financial partner for SMEs.

Requirements

Key Responsibilities:

• Sales Enablement: Develop and maintain an arsenal of sales assets—pitch decks, battlecards, case studies, and more—to empower Sales with the right tools.
• Training & Enablement: Craft training programs and workshops to onboard and upskill Sales teams on product updates, features, and customer personas.
• Funnel Optimization: Collaborate with Growth, Lifecycle, and Sales Ops teams to enhance lead generation, qualification, and conversion strategies. Improve MQL-to-SQL and SQL-to-win rates.
• ABM & Segmented Campaigns: Design Account-Based Marketing initiatives targeting key industries, regions, or customer segments with tailored content and strategies.
• Messaging Consistency: Ensure a unified, compelling value message across all customer touchpoints, working closely with Product Marketing, Brand, and Comms teams.
• Event & Webinar Support: Create sales-focused collateral for pre-, during-, and post-event campaigns to maximize lead conversion.
• Feedback Loops & Insights: Be the voice of the commercial team within Marketing, gathering feedback on objections, positioning, and buyer behavior to optimize campaigns.
• Cross-Functional Collaboration: Partner with internal teams and agencies (UA, Design, Lifecycle) to execute go-to-market strategies and elevate lead quality.

What We’re Looking For:

• Experience: 6+ years in sales marketing, B2B product marketing, or enablement roles, ideally in fintech, SaaS, or CRM-heavy industries.
• Sales Fluency: In-depth understanding of the B2B sales cycle, buyer personas, and lead qualification.
• Tool Proficiency: Experience with Salesforce, HubSpot, or similar CRM/marketing automation platforms.
• Strategic Messaging: Exceptional content creation and storytelling skills that support both early- and late-stage deals.
• Data-Driven: Ability to interpret performance metrics and turn them into actionable sales tools.
• Collaboration & Communication: Strong coordination and alignment across cross-functional teams.
• Languages: Fluent in English (additional European languages like German, French, Italian, or Spanish are a plus).
• Management: Experience managing teams or agencies is a plus