Senior Retail Media Manager (all genders)

The Role (What’s in the Box)

As the Senior Business Development Retail Media Manager, a role focused on Retail Media Business Development, you will be part of the Nordics Marketing Team based at our Nordic head office in Island Bryge, Copenhagen, playing a pivotal role in selling HelloFresh’s physical and digital advertising space across the Nordic region: Denmark, Sweden, and Norway.

Your focus will be on building strategic long-term partnerships with key media agencies and large (CPG/FMCG) advertisers, driving media reinvestment from suppliers, and working collaboratively with global and local Retail Media, Procurement, Partnerships, and Marketing teams. You will position HelloFresh’s Retail Media Network (RMN) as a strategic partner within advertisers’ broader media mix, ensuring our proposition delivers measurable value and long-term media investment.

By driving growth and enabling innovation in your market, this role will strengthen HelloFresh’s position as a leader in Retail Media Networks (RMNs) across the Nordics.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What You’ll Do (The Recipe)

• Lead proactive outreach and prospecting to identify new brand and agency partners and build a strong pipeline across the Nordics for our Retail Media proposition.
• Build and manage C-level relationships with advertisers and media agencies, creating tailored Joint Business Plans (JBPs) that secure long-term Retail Media investment.
• Position HelloFresh Retail Media as part of advertisers’ broader media strategy and media mix, advising on campaign KPIs and commercial impact.
• Develop data-backed value propositions and pitch decks that maximise advertiser ROI and demonstrate the performance of our Retail Media inventory (physical and digital).
• Maintain strong pipeline hygiene using HubSpot to track outreach, manage lead stages, and forecast Retail Media revenue accurately.
• Collaborate with the Global Retail Media team (Amsterdam) and local Growth Partnerships team (Copenhagen) to maximise market presence and commercial impact.
• Partner cross-functionally with Procurement, Growth Partnerships, and Retail Media sales teams across markets to execute effective go-to-market strategies
• Monitor market trends and campaign performance within the Retail Media and advertising landscape, turning insights into recommendations while representing HelloFresh at industry events and client meetings.

What You’ll Bring (Your Ingredients)

• Strong experience in Retail Media, media planning, (digital) advertising, media agencies, adtech, or e-commerce environments.
• Proven track record of driving revenue growth through strategic partnerships and long-term media investment with advertisers and media agencies.
• Strong understanding of the Retail Media ecosystem, including sales cycles, media planning, campaign metrics (ROAS, CPM, CPC), and FMCG/CPG advertiser needs
• A strong Nordic professional network across Denmark, Sweden, and Norway within FMCG/CPG brands and media agencies.
• Analytical, pipeline-focused, and CRM proficient (HubSpot or similar), with experience using dashboards, trend reports, and post-campaign analysis to optimise media performance.
• A self-starter and relationship builder with excellent communication skills in English, able to collaborate across global and multicultural teams with curiosity and adaptability in fast-paced environments

What We Offer (The Toppings)

• HelloFresh Discounts – Enjoy 65% off your HelloFresh Meal Box and 40% off Factor_ subscriptions.
• Learning and Development – Make the most of a dedicated Learning & Development budget and the HelloMint mentorship program.
• Receive 25 days of paid vacation per year, + 5 days of feriefridage. Paid leave also provided for your child’s first sick day.
• Parent Benefits – Benefit from a Parental Leave policy supporting your family needs.
• Compensation and Perks – Includes a 5% company-paid pension and insurance package.
• Health – Access to Spill online therapy, available within 24 hours of request.
• Daily Comforts – Office perks include drinks and snacks, subsidized catered lunches, and breakfast every Friday.
• Fitness and Well-being – Discounts at SATS and Beat-Riders gyms, plus access to sports and exercise clubs.

Are You the Missing Ingredient?

Apply with your CV in English.

If we see a match, you’ll have a call with one of our recruiters to share more about what you can bring to the team. Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job.

We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found.