Job Summary
The Senior Research Manager for North America will work both independently and in conjunction with the Senior Director of Market Research to lead and/or execute research essential to Viking’s growth. The Senior Research Manager will be responsible for market research and insights across qualitative and quantitative primary research, as well as secondary research, to help the business identify new areas of opportunity, including product, experience, and marketing enhancements.

Job Responsibilities
• Lead the on-going management of Viking’s brand health trackers and several other important trackers run throughout the year to help us ensure a deep understanding of our target audience.
• Manage our branded online research community, including planning activities aligned with business needs, managing development and review of invitation copy and imagery, QC checking of activities, as needed, Monitoring activity progress and timelines, detailed reviews of deliverables, and periodically owns custom small projects from start to finish as needed.
• Conduct market research on and build knowledge of key trends in the travel industry, including overall market trends, growth, and competitors, to inform and support marketing strategy and communications.
• Effectively connect primary and secondary research with internal data to uncover unique and actionable insights, partnering with Viking’s Analytics and Database teams as needed.
• Keep abreast of new developments, methods, and technologies in research to expand Viking’s repository of effective techniques.

Job Requirements
• Bachelor’s degree required; advanced degree in Marketing, Business, or related field preferred.
• 5+ years of experience in consumer insights, market research, or analytics, with a proven ability to influence business decisions.
• Strong analytical and critical thinking skills; adept at translating complex data into clear, actionable strategies.
• Exceptional communication and storytelling skills, both written and verbal.
• Demonstrated success managing research vendors and cross-functional projects, skilled at proactively identifying both problems and solutions.
• Proficiency in PowerPoint, Excel, and Power BI required; experience with Qualtrics, DisplayR, SPSS preferred.
• Ability to thrive in a fast-paced, dynamic environment with impeccable attention to detail.

What We Offer You:

Highly competitive compensation plan.
- Salary range $145,000-$185,000 annually determined by a myriad of factors including, but not limited to, years of experience, depth of experience, individual qualifications and other relevant business considerations.
- Employees are eligible for annual discretionary bonus.
- 401(k) plan with company match.
- Employee Share Purchase Plan (ESPP) Viking full-time regular employees working in the United States can purchase Viking shares through payroll deductions.

Full benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate (some plans are fully paid by Viking).
Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.
Opportunity to take a free and/or discounted cruise.
Highly subsidized gym membership.
Discounts on theatres, theme parks, movie tickets, travel discounts through IATA membership and too many more discounts to name.
Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellence, integrity and our teams’ outstanding contributions.

About Viking

Viking was founded in 1997 and provides destination-focused voyages on oceans, rivers and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers experiences for The Thinking Person®.

Viking has more than 250 awards to its name, including being rated #1 for Rivers, #1 for Oceans and #1 for Expeditions by Condé Nast Traveler and voted at the top of its categories by Travel + Leisure. No other cruise line has ever received these same honors by both publications at the same time.