Senior Project Manager (Campaign Marketing)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We are looking for a Senior Project Manager to build and localise integrated marketing campaigns that tell a holistic customer story across our clients e-commerce ecosystem. From the website and CRM to direct response media, social, and PR, you will ensure a seamless journey for our users.We are looking for a multi-faceted, innovative problem-solver who pairs a sharp eye for creative excellence with the operational rigour to deliver high-pressure launches. If you are a world-class communicator who can inspire cross-functional teams to deliver work on time, on budget, and on strategy, we want to hear from you.

This role requires you to work in an APAC-friendly time zone, starting at 7:00 a.m. IST.

Role: 

• Integrated Campaign Production: Ensure consistent brand messaging and visual identity across all platforms, including website, CRM, direct response, social, and PR touchpoints.
• Project Leadership & Timelines: Own and update the annual Google Store campaigns calendar and proactively define, manage, and track end-to-end production timelines from concept initiation to launch.
• Creative & Localisation Management: Independently lead the localisation of creative assets across the region, triaging stakeholder feedback and briefing external agencies to ensure output remains on budget and on strategy.
• Promotions Merchandising: Execute on-site promotions (launch, evergreen, and 3P) using internal CMS tools, partnering with sales and global teams to ensure accuracy and timely reflection on-site.
• Operational Excellence: Build and maintain a regional promotion merchandising playbook to establish best practices for on-site placements and streamline execution workflows.
• End-to-End Content Publishing: Own the hands-on build and publishing of digital content and high-priority landing pages, leveraging CMS tools to build pages from scratch and resolving technical issues with engineers.
• Quality Assurance: Guarantee that all published content is technically flawless, accurate, and fully aligned with brand guidelines prior to every launch.
• CMS Subject Matter Expertise: Act as the regional SME for CMS and merchandising tools, advocating for tool enhancements by sharing actionable feedback with Martech and Engineering teams.
• Campaign Reporting & Insights: Analyse post-launch metrics to compile comprehensive insights and build reporting decks that inform global briefs and future campaign strategies.
• Risk Management: Identify and mitigate potential roadblocks or dependencies to ensure all content pages and promotional moments launch successfully and on schedule.
  

You:

• BA/BS degree or equivalent experience 

• High-level project management skills with a proven ability to juggle multiple workstreams simultaneously within a dynamic, high-pressure, and evolving environment.
• Exceptional communication skills, with extensive experience collaborating across borders and time zones (including Japan, Australia, the US, Taiwan, Singapore, and India).
• Previous experience within a global MNC, demonstrating the ability to navigate complex, large-scale organisational structures.
• Strong background in e-commerce marketing with a deep understanding of the digital landscape and user experience.
• A proactive self-starter who excels at managing intricate projects that interface with diverse cross-functional teams.
• Proficiency in digital web and creative tools (such as Figma, Photoshop, and Gemini AI tools) or a proven aptitude for mastering new technical software with minimal guidance.
• Extensive experience partnering with creative agencies to brief and deliver high-quality assets and copy.
• A track record of high productivity and exceptional performance, with the ability to execute and deliver results with limited oversight.
• Meticulous attention to detail and a solution-oriented mindset, backed by exemplary execution and problem-solving skills.
• Exceptional verbal and written English communication and presentation skills. 

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.