You'll shape and scale the customer research practice for ApprovalMax's Product Led Growth function. This role offers high autonomy, direct influence on product strategy, and the chance to establish how customer insights drive decisions in a growing B2B SaaS company.
If you thrive on impact over process and want ownership of outcomes, you'll have significant visibility where scrappy, actionable insights matter more than perfect methodologies.
What You'll Build
- A research practice that directly informs product roadmap, onboarding optimization, and go-to-market strategy
- Customer segmentation framework using JTBD methodology that drives personalization across product and marketing
- Feedback & insight systems that make research accessible and actionable across the organization
- Strong cross-functional partnerships with Product, Product Marketing, Sales, and Analytics built on evidence-based influence
- Data-informed decision-making culture where user insights are central to how we build and grow
Key Responsibilities
Conversion & Activation Research
- Lead qualitative research to understand and improve activation and conversion across the trial-to-paid journey, mapping the funnel and identifying friction points, with strong focus on trial-to-paid
- Diagnose behavioral patterns that correlate with trial abandonment, disengagement, or conversion success
Customer Insights & Segmentation
- Conduct in-depth customer interviews using JTBD methodology to understand motivations, constraints, and adoption patterns
- Develop actionable behavioral segments based on customer journeys, accounting system context, and desired outcomes
- Build continuous feedback loops that capture insights and translate them into prioritized product opportunities with measurable impact
Lean Validation & Data Analysis
- Design cost-effective methods to validate hypotheses through surveys, interviews, and usability testing
- Independently analyze conversion funnels, user cohorts, and behavioral patterns in Amplitude to identify research opportunities and drop-off points
- Use data trends to shape research questions, validate insights with behavioral patterns, and push for data-driven decisions
Cross-Functional Influence & Capability Building
- Present insights to Product, Marketing, Sales, and leadership in clear, decision-ready formats
- Partner with Product Marketing to validate messaging, positioning, and onboarding content
You're a Great Fit If You:
- Have 5+ years product/UX research experience in B2B SaaS, with a track record of influencing product decisions
- Can operate independently to shape research practices and drive adoption across teams
- Are comfortable independently analyzing funnels and cohorts in Amplitude or similar analytics tools
- Use AI to scale research impact - automating analysis, surfacing patterns, and generating insights that would traditionally require larger teams
- Have experience with conversion optimization, onboarding research, or PLG environments
You're Not a Great Fit If You:
- Need established processes, research ops support, or clear infrastructure to be effective
- Prefer months-long studies over scrappy, iterative approaches
- Want a team of researchers to collaborate with daily
- Are uncomfortable having research findings challenged or questioned
- Growing international business with 10,000+ subscribers
- Regular performance-based compensation reviews
- 26 days paid time off
- 1 additional day off for your Birthday
- Remote office assistance
- Service years recognition financial reward
