Senior Product Marketing Specialist

A LITTLE ABOUT US
Shippit is Australia's best connected shipping software. Logistics infrastructure is a sophisticated beast, and we're not only improving the experience for everyone involved, we're impacting the planet in a positive manner: deliveries made through our platform are already 100% Carbon Neutral. Proudly Australian founded, we're truly global in our approach and have the benefit of being a free moving startup with the security of impacting a growing industry that needs some love and attention.

THE ROLE & THE TEAM
We're building a modern, AI-first GTM operation at Shippit — and this role sits right at the heart of it. As a Senior Product Marketing Specialist, you'll join our Product Marketing team and own the intelligence, communications, and enablement work that drives growth and product adoption across our customer base.

This is a pivotal role at the intersection of market intelligence, customer communications, and sales enablement. You'll work closely with the Product Marketing Lead and collaborate across Product, Sales, Customer Success, and Growth to ensure insight is embedded in every decision. There's a genuine pathway to management for the right candidate.

DAY TO DAY RESPONSIBILITIES

• Own and maintain a living PMM knowledge base — keeping persona, ICP, competitive, and market intelligence current and accessible across GTM and Product.
• Lead always-on competitive intelligence using AI tooling to surface insights at pace and support regular analysis.
• Design and run a structured win-loss analysis programme, synthesising findings into clear recommendations for Sales, Product, and leadership.
• Run AI-powered voice-of-customer analysis — processing call transcripts and reviews to surface themes, sentiment trends, and unmet needs.

• Plan, co-ordinate, and deliver enablement for Sales and Customer Success teams in line with monthly and seasonal business motions.
• Build and maintain a dynamic sales enablement library — battlecards, objection handling guides, and competitive positioning assets.
• Partner with Sales to translate market intelligence into practical, deal-winning tools.
• Develop and iterate enablement assets based on win-loss data, voice-of-customer insights, and sales feedback

• Lead the strategy and execution of customer communications programmes across email, in-app, and other channels that drive feature adoption and expansion revenue.
• Use AI to personalise and execute multiple streams of communications at scale, tailoring messaging to customer segment, ICP, persona, lifecycle stage, and product usage signals.
• Analyse campaign performance and iterate based on data, voice-of-customer insights, and sales feedback loops.
• Own the marketing automation platform and email database — segmentation, data hygiene, and workflows that support launches and adoption.
  

OUR IDEAL SHIPPSTER

You combine the rigour of a strategist with the speed of an operator. You don't wait for a perfect brief — you get moving, iterate quickly, and course-correct with data. You're genuinely excited about AI and already using it to do things that would have taken a team twice the size.

• 3–6+ years in product marketing, with demonstrable experience in market intelligence or customer communications.
• Strong grasp of core PMM frameworks: ICP and persona development, competitive analysis, messaging hierarchy, win-loss.
• Proven track record of running customer or prospect communications that drove measurable business outcomes.
• Hands-on experience managing marketing databases and CRM/MAP tooling (e.g. HubSpot, Salesforce, Customer.io, Marketo or similar).
• Demonstrably fluent in AI tools for research, insight synthesis, content development, and workflow automation — this is non-negotiable.
• Self-starter comfortable with ambiguity, able to prioritise and deliver without extensive hand-holding.
• Experience in B2B SaaS is a plus, as is exposure to revenue marketing or growth functions.

FEEL VALUABLE

Join our high-performance culture at Shippit where you can make a difference. We’re on a mission that needs the right #goodhumans to help make ship happen!

Shippit actively supports a diverse workforce at all levels of the company and we all embody the core values that make our business unique. We foster a culture of inclusion at Shippit and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a workplace where everyone feels valued, respected and empowered to bring their authentic selves to work. Our mantra is to make ship happen, every single day.

We’re a phenomenal place to work, and we can back that up. Shippit’s been ranked as #6 Best Place to Work by AFR in 2023. It doesn’t stop there, we have a whole bunch of accolades we earnt over the years which we are super proud of.

Watch this to learn more about culture at Shippit

OUR PROCESS

1. Phone screening - nice and simple to start, let's get to know each other.
2. Hiring Manager Interview - impress your potential new Manager.
3. Technical/ Functional Interview - let your skills do the talking.
4. Values Interview - have you got what it takes to be a Shippster?

We are a Circle Back Initiative Employer – we commit to responding to every applicant.