Senior Product Marketing Manager

The Role

We have a fantastic opportunity for a Senior Product Marketing Manager to join our Global Marketing team. This role is critical in shaping and strengthening Vista’s approach to product marketing— driving initiatives that support client adoption, increase long-term product engagement, and ensure our ecosystem of solutions is clearly positioned and understood by cinema operators and users around the world.

As Senior Product Marketing Manager, you will lead planning and oversee delivery of go-to-market (GTM) activities for new products and features, as well as user-education programmes that drive awareness, adoption, and satisfaction. You’ll work closely with our Product, Client Success, Knowledge Services and Sales teams to ensure clients understand, embrace, and get maximum value from our solutions. This role blends leadership, cross-functional collaboration, and hands-on delivery of high-quality product marketing and education initiatives.

Key Responsibilities:

Go-to-Market & Strategy

· Lead and deliver global go-to-market plans for product and feature releases

· Define product positioning and compelling value propositions for the Vista portfolio.

User Education

· Lead the development of client education programmes (e.g. user onboarding journeys, product guides, feature explainers, release education).

· Partner with Knowledge Services to ensure training, documentation, and enablement materials support product launches and adoption goals.

Execution & Enablement

· Create and maintain marketing materials including narratives, sales collateral, videos, customer stories, and adoption campaigns.

· Partner with the wider marketing team to showcase Vista’s product ecosystem and innovations across digital channels, events, and other marketing activities.

· Analyse initiative performance to refine strategy and improve future efforts.

· Maintain accuracy and consistency of product information across client-facing content and channels.

Leadership

· Coach and mentor Vista’s Product Marketing team (two Product Marketing Managers).

· Champion cross‑functional alignment and support roadmap and release readiness activities.

Requirements

As a Vista Crew Member, you will:

• Be a strong team player who creates value and builds trust through your contribution and your genuine care in doing your best for your team and Vista
• Be an effective communicator who builds trust through your open, honest and constructive communication style
• Constantly improve the way we work and create value by challenging the status quo.
• Take action and create value though intelligent risks and prioritising what’s most important for the business strategy, requirements and deadlines
• Build trusting relationships across the business through your open, honest and constructive manner
• Create value by believing in the magic of cinema and seeking to understand the bigger picture of the wider business and industry, to better contribute towards the success of Vista

Experience:

• Strong experience in a similar role
• Experience working collaboratively and cross-functionally to achieve business outcomes
• Experience in a technology/software business will be advantageous
• Passion for the movie/entertainment industry
• Excellent written and verbal communication skills
• Experience in working with virtual teams, across international markets
• Additional language skills are an advantage

We are currently only considering applicants with an existing right to work in NZ, without the need for employer sponsorship, for this position.

Shared Standards

Our Shared Standards act as a compass for how we work together and reflect the behaviours we value at Vista Group. The way in which each member of our crew embodies these Shared Standards is an indicator for performance and success, as it aligns with our vision and strategy.

One Crew • We're a diverse team, in different places and functions, and we're at our best when we connect, help and collaborate

Shine a Light • We communicate openly, we explain the why, and we ask when we don't understand. We don't leave people in the dark

Make it Happen • We make good things happen as people and as teams through our focus on delivery

Chase Great • We challenge ourselves and each other to keep improving

Benefits

• Excellent work/life balance, including a 4 ½ day working week
• Hybrid working
• Medical insurance
• Strong mentoring & career development focus
• Fun team events

If you enjoy a challenge and working in a dynamic and collaborative team, you’ll love working at Vista. Apply today!

We value inclusivity celebrate diversity and are committed to offering equal opportunity to our staff and candidates — regardless of gender, age, race, ethnicity, marital status, disability, sex, sexual orientation, religious, ethical beliefs or political opinion. This commitment is reflected in all our employment policies and procedures.