Bloomreach is building the world’s premier agentic platform for personalization.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey.
- We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
- We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
- We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.
And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.
About the Role:
We’re looking for a Senior Product Marketing Manager to lead go-to-market strategy for Bloomreach’s most strategic verticals. This role bridges industry strategy, messaging, and enablement, helping Bloomreach deepen relevance in key verticals such as Travel & Leisure, Consumer Services, and Financial Services. You’ll define how Bloomreach solves the unique challenges of each industry and enable our teams to tell that story across the customer journey.
Key Responsibilities:
Vertical Strategy & Positioning
- Own the GTM strategy for strategic verticals; define ICPs, key pain points, use cases, and Bloomreach’s differentiated value.
- Build and maintain industry-specific messaging frameworks, solution narratives, and proof points.
Market Intelligence
- Analyze trends, competitors, and customer dynamics within each target vertical.
- Partner with customer success and customer marketing to build industry-specific proof points and success stories.
Cross-Functional Enablement
- Drive alignment between Product, Sales, Channel and Marketing for each vertical.
- Develop and deliver enablement materials: playbooks, talk tracks, discovery guides, and competitive positioning.
- Collaborate with the demand gen and brand campaigns team to ensure consistent messaging across all touchpoints.
About You:
- 6+ years of Product Marketing or GTM experience in B2B SaaS, ideally in martech, commerce tech, or CX platforms.
- Strong understanding of verticalized marketing and audience segmentation, ideally with Product Marketing experience working in, or marketing to, at least one of Travel & Leisure, Consumer Services, and Financial Services industries.
- Proven success in crafting messaging and enablement that moves the pipeline.
- Excited to help shape how Bloomreach speaks to industries as we evolve our go-to-market.
Success in This Role Looks Like:
- Clear articulation of Bloomreach’s value in 3–4 key verticals.
- Improved sales confidence and consistency in industry conversations.
- Growing pipeline and win rates in target verticals.
- Recognition of Bloomreach as an industry thought leader.
Excited? Join us and transform the future of commerce experiences.
The base salary range for this position is $100,000-$140,000, plus bonus & RSU's. The pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above.
Regional benefits:
- Health care including medical, dental, and vision insurance
- 401k Plan with employer contribution
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More things you'll like about Bloomreach:
Culture:
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A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
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We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
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We believe in flexible working hours to accommodate your working style.
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We work virtual-first with several Bloomreach Hubs available across three continents.
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We organize company events to experience the global spirit of the company and get excited about what's ahead.
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We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
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Personal Development:
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We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
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Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
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Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
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Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*
Well-being:
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The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
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Subscription to Calm - sleep and meditation app.*
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We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
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We facilitate sports, yoga, and meditation opportunities for each other.
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Extended parental leave up to 26 calendar weeks for Primary Caregivers.*
Compensation:
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Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
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Everyone gets to participate in the company's success through the company performance bonus.*
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We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
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We reward & celebrate work anniversaries -- Bloomversaries!*
(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)
Excited? Join us and transform the future of commerce experiences!
If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.
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