Senior Product Marketing Manager - Small Business

This role can be based in Sunnyvale, Mountain View, San Fransico, New York, or Remote

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval.

We’re looking for a Senior Product Marketing Manager to join our Small Business team, focused on driving value for small businesses and helping them get more out of LinkedIn and LinkedIn Premium.

This individual will inform & influence product experiences through customer research and marketing-led tactics and experiments, stay relevant to current landscape trends, and execute across full-funnel marketing channel strategy. This marketer will work closely with cross- functional partners and ensure that member feedback and member insights are at the forefront of our work; bringing clarity and precision to the team, helping to identify the most important areas to focus on to meet our Small Business’ needs. We’re looking for seasoned marketers with demonstrated experience influencing the product roadmap and taking products/features to market. 

Responsibilities: 

• Drive member insight & empathy: conduct and analyze research to better understand the needs of our members, how they use our features, and how we can develop and shape our product experiences to better meet those needs  
• Define positioning and messaging: building on your knowledge and understanding of our members, you’ll shape the product narrative and positioning across product and marketing channels. 
• Improve education and drive engagement of the existing product: dig into the landscape of how our members understand and use our current features and strategize around tests and tactics to increase engagement.   
• Take new products or features to market: you’ll drive end-to-end go-to-market campaigns for new products and features as they launch, owning the channel mix, creative elements, and performance.  
• Cross-functional partnership and influence: Establish strong communication and collaboration with a wide set of cross-functional teams. Inspire action and alignment with clear narratives, strategy, goals, and KPIs. 
• Own and communicate performance expectations: Work with partner teams to determine and set performance expectations for marketing-led initiatives and communicate expectations to senior leaders and cross-functional partners.  

Basic Qualifications:

• BA/BS degree in marketing or related field
•  7+ years of experience in marketing or product marketing roles 

Preferred Qualifications: 

• 7+ years of experience in marketing or product marketing roles at a technology company with a focus on market research and insights, product adoption and engagement, go-to-market 
• Proven ability to influence product strategy and roadmap decisions through a deep understanding of audience needs, market insights, and user behavior – grounded in research, data, and strong product intuition.
• Demonstrated expertise in crafting high-impact product narratives, messaging, and positioning that resonates with target audiences and drives adoption and engagement.
• Strong track record in developing and executing go-to-market strategies and marketing channel campaigns, driving alignment with key cross functional partners, leading execution and delivering measurable business outcomes.  
• Strong analytical skills, demonstrated ability to tackle complex problems and pinpoint key insights, and turn those into actionable recommendations and initiatives
• High ownership and problem solver mentality, self-motivated, execution-oriented, resourceful, able to think differently to drive impact.

Suggested Skills: 

• Product Marketing Strategy & Positioning
• Audience Insights & Customer Research
• Product Adoption & Engagement
• Go-to-Market Strategy & Cross-Functional Execution

LinkedIn is committed to fair and equitable compensation practices.   

 The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

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