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Serko Ltd

Senior Product Marketing Manager

Auckland , New Zealand
full-time

AI overview

Collaborate with cross-functional teams and leverage data-driven insights to craft compelling marketing narratives and drive user engagement for a groundbreaking travel tech platform.

Serko is a cutting-edge tech platform in global business travel & expense technology. When you join Serko, you become part of a team of passionate travellers and technologists bringing people together, using the world’s leading business travel marketplace. We are proud to be an equal opportunity employer, we embrace the richness of diversity, showing up authentically to create a positive impact and there is an exciting road ahead of us at a time where travel needs real, impactful change. We’re hiring people from different backgrounds, experiences, abilities, and perspectives to help us build a world-class team and product.

Requirements

Make an impact

Join a Global Powerhouse in Product Marketing. Step into a high-impact role through our exclusive partnership with Booking.com. You will work closely with our internal Marketing, product and data teams as well as the Booking.com for Business marketing and sales team (Amsterdam-based) and their product lead (Singapore) to develop and execute initiatives that optimise acquisition, activation, and retention. 

You will become the ultimate authority on our users. By diving deep into market trends and competitor landscapes, you’ll uncover the "why" behind every customer decision. You won’t just be guessing; you’ll be the strategic architect using data-driven insights to help our product teams build messaging that doesn't just reach buyers—it resonates with them.

What you will be doing

  • Partner with Product and Marketing to craft a high-impact narrative that doesn't just reach target personas – it strikes a chord and compels action
  • Develop and execute a go-to-market strategy for new product offerings and enhancements 
  • Create a high-performance toolkit of marketing collateral and in-product templates that arm our internal stakeholders with everything they need to win
  • You will be the primary driver behind the metrics that matter, owning initiatives that spark Activation, Adoption, Retention and Expansion and working with cross-functional teams to deliver 
  • Work with our data team to define the audience logic, segmentation rules that ensure the right message hits the right user
  • Build the infrastructure that empowers the marketing team to self-serve data, turning raw numbers into actionable growth strategies.

What you will bring to the team

  • Proven track record of high-growth experience across Product, Growth or Lifecycle Marketing, especially within the fast-paced B2B SaaS ecosystem
  • You are the ‘glue’ between departments, with a talent for rallying product, engineering and commercial teams around an ambitious vision
  • You are the master storyteller, turning complex technical features into compelling narratives for presentations and content
  • Comfort working with data, segmentation logic and experimentation frameworks
  • You are a steady hand in a fast-moving environment, known for your strategic poise and your ability to map out a clear path forward in the face of ambiguity.

Benefits

At Serko, we aim to create a place where people can come and do their best work.  This means you’ll be operating in an environment with great tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results. Our people are fully engaged, continuously improving, and encouraged to make an impact.

Some of the benefits of working at Serko are:

  • A competitive base salary and discretionary incentive plan based on individual and company performance
  • KiwiSaver covered with employee contributions matches up to 3% of salary, and life insurance.
  • Health & Wellbeing: Discounted Southern Cross Health Insurance, access to confidential support, guidance and counselling service, wellbeing and voluntary leave, and free flu shots.
  • Parental Leave Coverage: 20 weeks on full pay, return-to-work support, plus partners' 3 weeks of paid leave.
  • Focus on development: Access to a learning & development platform, committed budget and opportunity for you to own your career pathways.

Perks & Benefits Extracted with AI

  • Health Insurance: Discounted Southern Cross Health Insurance, access to confidential support, guidance and counselling service, wellbeing and voluntary leave, and free flu shots.
  • Learning Budget: Access to a learning & development platform, committed budget and opportunity for you to own your career pathways.
  • Paid Parental Leave: Parental Leave Coverage: 20 weeks on full pay, return-to-work support, plus partners' 3 weeks of paid leave.
Serko Ltd

Serko is an award-winning business travel and expense software company that’s winning on a global scale. We’re already the established leader in Australasia and revolutionizing the way people do business travel in the USA and Europe – and we’re growing!While the world of business travel is changing, we’re preparing companies for this with intelligent technology that helps them ensure the continued safety and well-being of their travelers – allowing for complex approvals where needed, giving real-time information about precautions taken by transport and accommodation suppliers, tracking and managing travel around the globe, increasing the flexibility of bookings, giving true visibility and control over costs – and we’re not stopping there. We’re backed by the biggest travel brands in the world like Booking.com and there is an exciting road ahead of us at a time where travel needs real, impactful change.Serko is at the forefront of travel innovation and is one of the most exciting businesses to work for in the high tech sector. We now have upwards of 250 employees in 4 countries so we're still small enough for everyone to know everyone but we're big enough to take on the big boys and win. And that's the plan.We're a diverse, close knit group with a flat structure where everyone's opinion matters and anyone can lead. We value people who have personal integrity, are adaptable, and are courageous with what they do. Serko’s people work collaboratively with energy and enthusiasm – so you’ll want to be up for the ride. All our offices are well equipped, funky and modern and, as you'd expect, equipped with games, exceptional coffee, fresh fruit and snacks. Our environment is upbeat, energetic and fun – and we look for people to add to our culture, not just fit our culture. The work here is challenging, complex and hugely rewarding. We know how to work hard and play hard, with a really lively social scene... and we reward our people well too. To find out more about Serko go to http://www.serko.com/about-serko/ or check out what's great about working at Serko, from our CEO Darrin Grafton.

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