Senior Product Marketing Manager (m/w/d) - SCAYLE

Responsibilities

• Own messaging, positioning, and narratives for defined product and solution areas, translating technical platform capabilities into clear enterprise value
• Develop and maintain GTM-ready assets to ensure consistent message adoption across Sales, Marketing, and partner teams
• Plan and execute product and feature launches, including audience definition, messaging, GTM assets, and enablement
• Build and maintain sales and partner enablement, including toolkits, training, competitive insights, and deal support
• Own the customer value narrative for regular releases and coordinate cross-functional launch campaigns
• Own competitive and market intelligence, including competitor analysis, battlecards, market trends, and strategic GTM insights
• Support strategic sales initiatives by shaping first-call narratives, value propositions, and enterprise-ready positioning

Requirements

• Minimum of 6 years of experience in product marketing, marketing, or product roles
• Strong understanding of B2B SaaS marketing and enterprise audiences
• Experience supporting complex sales cycles and enterprise go-to-market strategies
• Proven ability to develop sharp messaging, storytelling, and enablement materials
• Comfort working with technical concepts and translating platform capabilities into customer value
• Analytical mindset with experience using data to inform GTM decisions and measure impact
• Excellent written and verbal communication skills with strong attention to detail
• High initiative, hands-on mentality, and comfort working in fast-moving, high-growth environments

Benefits

• 30% discount (ABOUT YOU OnlineShop & Edited Store) capped up to a discount value allowance of 1080 EUR
• Access to AY Academy
• Language courses 
• Flat hierarchies

YOU ARE THE CORE OF ABOUT YOU
We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.

We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents.

Your contact
Merle