Senior Product Marketing Manager (GBP 80-100K, Remote, Share Options)

Type: Full time

Salary: £80-100K

Location: Remote (work from anywhere within +/- 2 hours of UK time)

👋 Meet The Guru

Resource Guru is a blissfully simple scheduling tool that helps busy teams stay on track.

We boost efficiency, improve resource utilisation, and increase project profitability - while promoting a healthy work/life balance.

We’re proud to be one of the leaders in our category, trusted by customers in over 100 countries - including top creative agencies like Publicis, TBWA, Grey, BBH, and M&C Saatchi, as well as household names like NASA, Accenture, CNN, Kraft Heinz, and the NHS. They rely on Resource Guru to manage one of their most valuable assets - their people’s time.

We’re a small, fully remote team based across the UK and Europe. We collaborate mainly via Slack, with occasional meetups to connect, plan, and celebrate. See if this is the right place for you.

⭐️ The role

This is a senior, hands-on Product Marketing role at the heart of our growth.

You’ll own how Resource Guru is positioned, packaged, and communicated - translating product capabilities into clear customer value. You’ll work closely with Product, Design, Sales, Customer Success, and the founders to shape our narrative, drive adoption, and grow revenue.

This role will sit within a growth department with sales and marketing. Initially, you’ll report directly to Percy (co-founder) and collaborate daily with the rest of the team. Eventually, it’s likely you will be reporting directly to a Head of Growth. 

We’re looking for someone comfortable with ambiguity, who enjoys building from first principles, and who can balance strategy with execution in a small SaaS environment.

You’ll be highly organised and decisive - able to prioritise ruthlessly, keep things simple, and focus on outcomes. This role values clear thinking and delivery over excessive documentation or process for its own sake.

🤝 What You’ll Be Doing

Your day-to-day could include (not an exhaustive list):

Product positioning & messaging

Define the strategic foundations:

• Define and refine ideal customer profiles and segmentation to focus GTM efforts.
• Own our core positioning, messaging frameworks, and value propositions across key customer segments.
• Translate features into compelling benefits and customer outcomes.
• Develop personas, JTBD insights, and competitive narratives.
• Contribute market and competitive insight to inform packaging and pricing decisions.

Content & storytelling

Bring that positioning to life across channels:

• Partner with other members of the team on website copy, product pages, blog content, and campaigns.
• Own product narratives across web, in-app, email, and sales materials.
• Help shape thought leadership around scheduling, capacity planning, and modern team operations.

Go-to-market & launches

• Lead product launches end-to-end: planning, messaging, internal enablement, and external comms.
• Partner with Product to shape launch scopes and narratives.
• Create launch assets (pages, emails, announcements, demos, FAQs).
• Track and communicate the impact of launches, messaging changes, and enablement efforts.

Sales & Customer Success enablement

• Build and maintain sales collateral (pitch decks, one-pagers, battlecards, case studies).
• Equip Sales and CS with clear product stories, objection handling, and competitive context.
• Support onboarding and lifecycle messaging.

Customer & market insight

• Run customer interviews and research to inform positioning and roadmap.
• Monitor competitors and market trends.
• Turn insights into actionable messaging and content.

AI-first ways of working

• Use AI tools (e.g. ChatGPT, Claude, Gemini, etc.) to accelerate research, drafting, synthesis, and experimentation.
• Apply AI to analyse customer feedback, surface themes, and test messaging variants.
• Stay current on AI-driven marketing workflows and bring practical ideas into the team.
• Collaborate with Product on how AI features are positioned and explained to customers.

Cross-functional collaboration

• Work closely with Product Managers and Designers to influence roadmap framing.
• Partner with Marketing on campaigns and demand generation.
• Support founders on strategic narratives and investor/product storytelling.

💎 What We’re Looking For

• Proven experience as a Product Marketing Manager (or Senior PMM) in B2B SaaS.
• Strong track record of owning positioning, messaging, and launches.
• Excellent communicator in English, written and verbal - you can explain complex ideas simply.
• Experience working closely with Product and Engineering teams.
• Strong customer empathy and research skills.
• Already actively experimenting with AI tools (e.g. ChatGPT, Claude, Gemini) in your marketing work - not just prompting, but building workflows, testing what works, and understanding where AI falls short. You're eager to keep pushing your AI skills forward and bring that momentum to the team.
• Familiarity with modern SaaS GTM processes (PLG, sales-assisted, or hybrid).
• Comfortable working remotely and async - self-directed with strong follow-through.
• Pragmatic and outcome-focused - you create just enough structure to move fast, and you'd rather ship than excessively document.
• Highly organised, with a sharp sense of what matters now vs. later.

Bonus (not required):

• Experience in project management, professional services, or capacity planning software.
• Experience marketing to creative agencies or professional services firms.
• Experience supporting sales teams directly.
• Exposure to analytics tools (Amplitude, Segment, HubSpot, or similar).

🤝 Why You Might Love It Here

• You’ll own product marketing end-to-end - real impact, real autonomy.
• You’ll help shape how thousands of teams understand and adopt Resource Guru.
• You’ll work closely with founders and a thoughtful, low-ego team.
• We actively embrace AI to work smarter, not harder.
• Remote-first, flexible working.
• Opportunity to grow with the company and influence strategy.
• We value a focused workplace free from political agendas and culture wars - prioritising great work, happy customers, and shared success.

✅ Our Hiring Process

• Meet with Imogen (Talent/People Ops): 25-30m video call. Imogen will tell you a bit more about what it’s like to be on Team Guru. Please come prepared with any questions about our ways of working or team structure.
• Meet with Percy (cofounder): 45-60m video call. This will follow a typical interview format with an opportunity for you to ask questions and learn more about the role.
• Meet with Andrew (cofounder): 45-60m video call. This will follow a typical interview format with an opportunity for you to ask questions and learn more about the role.
• Short take-home task: 30-45m. As part of the process, we’ll ask you to complete a brief, hypothetical exercise to help us understand how you think and work - no unpaid “real work,” and nothing will be used commercially.
• Reference checks
• Offer! ✨

⭐️ What We’re Offering

• A great salary
• Stock options
• Work from anywhere you like (within at least +/- 2 hours of UK time) - co-working space will be provided if necessary
• 30 days paid holiday + Dec 24 - Jan 1 company holiday
• Birthday off + house move day off
• Flexible hours
• Annual training and conference allowance - £3,000
• A home office equipment contribution upon joining (then every 3 years) - £1,000
• Budget to visit local or international colleagues 
• Monthly health & wellbeing contribution - to be used as you see fit - £100
• Pension contribution

• International travel - We host Guru Gatherings where we all get a chance to see each other in HD 🌎 Past locations have included Budapest, Dublin, London, Barcelona and Cape Town. Read more about our most recent trip here