Job Purpose:

As a Senior Product Marketing Manager, you will play a pivotal role in defining and executing the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives.
In close partnership with local development teams, global marketing stakeholders, and external partners, you will shape clear product positioning and deliver high-impact go-to-market plans that fuel acquisition, engagement, and sustainable performance.

Principal Accountabilities:

Go-to-market Strategy

Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights.
Drive the brand vision for assigned title, and ensure consistency across all touchpoints.
Partner with Production teams throughout development to integrate marketing insights into UX, engagement, retention, and in-game marketing systems.

Roadmap Planning & Execution

Build and execute annual marketing plans aligned with the product roadmap to drive brand awareness, acquisition, and long-term retention.
Define marketing strategies and KPIs for each activation and deliver structured post-mortems with actionable recommendations.
Develop concepts for promotional assets, lead creative kick-offs and oversee production through final delivery.

Store Publishing & User Acquisition

Define and execute the App Store Optimization (ASO) strategy in close collaboration with ASO experts to maximize store visibility and conversion.
Drive the marketing vision for User Acquisition campaigns alongside UA Managers and Creative Leads, ensuring strong performance, creative relevance, and brand consistency.

External Stakeholder Management

Manage asset approvals and alignment with external partners, ensuring delivery against agreed milestones.
Act as a key marketing counterpart for external and internal stakeholders to enable smooth collaboration and decision-making.

Market Intelligence & Performance Analysis

Monitor market trends, competitors, and player behaviors to inform positioning, roadmap priorities, and campaign strategy.
Analyze marketing and product performance data and translate insights into clear, actionable recommendations for development and publishing teams.

Advanced English proficiency (mandatory).
4+ years of experience in product marketing within gaming, entertainment, mobile apps.
Proven track record in delivering successful live operations strategies and new features or seasonal launches.
Strong analytical mindset and data-driven decision making.
Solid experience in market research, competitive analysis, and positioning.
Strategic thinking and go-to-market planning expertise.
Ability to craft clear and compelling product messaging.
Confident communicator and presenter, able to influence and align senior partners.
Highly organized, proactive, and able to manage multiple priorities.
Working knowledge of ASO best practices.

Check out some projects at Saigon Studio:

Recruitment Process:

(1) Screening call
Only candidates whose qualifications align with the role will be contacted. We sincerely appreciate your understanding.
(2) Test
(3) Interview(s)
(4) Offer

Work Location and Hours:

Why Join Gameloft?

You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.
You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.
You want to contribute to a vibrant and dynamic atmosphere.
You want to join a global company and meet great people around the world.
You will work on an employment contract with competitive remuneration and benefits package.
You are looking for a fun place to work in the heart of the city.

What We Offer:

A hybrid working model (3 days WFO and 2 days WFH).
A dynamic workplace environment, with over 16 nationalities, where hundreds of world-renowned game titles were born.
A range of well-being events and policies to support employees physically, mentally, and emotionally.
An open-space office, a cafeteria, a terrace and a Gaming Area.
Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,...).
Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves.
An attractive monthly salary alongside Tet and other performance bonuses.
Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,...
100% coverage of mandatory insurance and extra healthcare insurance.
A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.
Other benefits from one of the best employers in Vietnam.

What's more?

Senior Product Marketing Manager

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