Senior Product Marketing Manager

Senior Product Marketing Manager

Who we are, what we do & why we do it:

Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Our platform empowers businesses, accountants, and bookkeepers to simplify accounting processes and make smarter, more timely financial decisions.
In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end-to-end accountancy solutions. We’ve achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 700,000 businesses globally. With integrations across all major accounting software and over 11,500 financial sources, we’re proud to be at the forefront of innovation in the accounting space.

We’re looking for an experienced Senior Product Marketing Manager to demonstrate how Dext’s products meaningfully enhance the success and efficiency of accounting and bookkeeping firms.

About the Role

We’re hiring a Senior Product Marketing Manager to shape our product narrative, drive go-to-market execution, and deliver campaigns and content that position Dext as the essential platform for accountants and bookkeepers.
You’ll lead product launches, GTM planning, demand generation, sales enablement, and the development of industry-leading content, working closely with product, sales, creative, and in-market teams.

If you're passionate about the accounting ecosystem, commercial storytelling, and driving measurable global impact, this role is for you.

• Lead the positioning, messaging, and value propositions for Dext, strengthening belief in the impact our products deliver for accounting and bookkeeping firms.
• Shape and execute multi-market go-to-market strategies and product launches across the UK, US, Canada, Australia, France, and South Africa, partnering with product, sales, and in-country teams to ensure coordinated and high-impact execution.
• Run targeted, multi-channel demand-generation campaigns and drive cross-sell and upsell opportunities, ensuring our content engages effectively across digital and social channels.
• Drive customer adoption, usage, and engagement of key product features by creating compelling, insight-led content tailored to accountants and bookkeepers.
• Produce high-quality sales enablement materials such as decks, collateral, case studies - that help commercial teams meet acquisition, expansion, and cross-sell targets.
• Develop distinctive, shareable thought leadership in partnership with industry experts to strengthen Dext’s position as the essential platform for accountants.
• Own reporting and performance insights for product marketing activity, collaborating with in-market teams to track progress and optimise results.

What Success Looks Like

• Strong GTM execution and timely launches
• Growth in pipeline, purchase, and cross-sell metrics
• Increased feature adoption and product engagement
• Sales teams fully supported with impactful enablement materials
• Industry recognition of Dext as the essential accounting platform
• Consistent, high-quality thought leadership output

Skills & Experience You’ll Bring

• Significant senior-level experience in product marketing, ideally in SaaS or fintech
• Experience with SMB or accountant-focused products
• Strong global project management capability
• Highly collaborative with excellent stakeholder management
• Ability to influence cross-functional teams
• Creativity and curiosity with a strong understanding of customer challenges

Ready to Make a Difference?

If you’re energised by influencing product strategy, shaping market perception, and supporting accountants globally, we’d love to hear from you. Apply now to become a core part of Dext’s mission to empower the accounting profession.