Senior Product Marketing Manager
TLDR
Develop and execute sophisticated go-to-market strategies as a senior leader in B2B product marketing, shaping customer perceptions and driving product adoption.
Who We Are
Finance leaders choose Billtrust to get paid faster, control costs, and maximize customer satisfaction. As the leader in B2B accounts receivable workflow and payment software, we provide the world’s leading brands with AI-powered solutions across the full AR lifecycle—from invoice presentment and payment processing to cash application and collections. With over 2,600 global customers, more than $1 trillion in invoice dollars processed, and a proprietary network of 13 million buyers, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on meaningful customer outcomes.
We’re an AI-first company, not just in what we build for our customers, but in how we work. Across every function, our teams use AI tools daily to work faster, make better decisions, and deliver higher-quality outcomes. We hire exceptional people, give them cutting-edge AI capabilities, and measure success by the impact they create. If you want to do the best work of your career at the frontier of AI and fintech, Billtrust is the place to do it.
Our Values
Customers
We relentlessly increase value for customer and do the right thing for them.
Action
We make ‘thoughtfully fast’ decisions, act quickly, cut through red tape, deliver progress not perfection, take ownership and accountability.
Team Spirit
We put the team ahead of ourselves, foster trust and respect, collaborate with passion, despise toxic politics, value our differences, and celebrate together.
Innovation
We challenge the status quo, experiment thoughtfully, and are novel and brilliant in what we create.
Excellence
We love to win, but we hate losing even more. We aspire to be the best and take pride in our work. When we fall short, we own it and come back stronger.
About the Role:
The Senior Product Marketing Manager is a strategic leader and key driver of Billtrust’s go-to-market success. You will bring deep expertise in B2B product marketing to develop and execute sophisticated GTM strategies, elevate our market positioning, and and collaborate with and elevate junior team members. In this senior role, you will operate with a high degree of autonomy and cross-functional influence—partnering closely with Product Management, Revenue Marketing, Sales, and Creative Services to shape how Billtrust solutions are positioned, launched, and adopted across the market.
This role sits at the intersection of market strategy and product storytelling. You will serve as the organization’s subject matter expert on Billtrust’s value propositions and competitive landscape, build a repeatable framework for GTM excellence, and set the standard for how the Marketing function operates. Reporting into senior Marketing leadership, you will own campaign performance, shape how Billtrust is
perceived as a market leader, and drive measurable outcomes across awareness, engagement, and product adoption.
What You'll do:
Theme 1: GTM Strategy & Product Positioning
Lead the development of clear, compelling, and differentiated product messaging, positioning, and proof points grounded in deep customer, vertical, and global market insights—setting the standard for the broader marketing team.
Serve as the organization’s foremost subject matter expert (SME) on Billtrust’s value propositions, core capabilities, competitive landscape, and target buyer personas, translating complex insights into actionable marketing strategy.
Architect and execute comprehensive marketing plans that accelerate market awareness, customer engagement, and product adoption across key segments and verticals.
Own the end-to-end execution of GTM initiatives for major product launches and updates, orchestrating alignment across the customer lifecycle in close partnership with Revenue Marketing and Product Management.
Other duties as assigned.
Theme 2: Thought Leadership & Sales Enablement
Drive Billtrust’s thought leadership strategy, producing high-impact content across multiple formats—including webinars, whitepapers, website, video series, and event programming—to build brand authority and market presence.
Define and lead the sales enablement strategy by developing and maintaining a best-in-class suite of sales tools (pitch decks, solution guides, competitive battlecards, FAQs, ROI calculators) that accelerate the sales cycle and communicate the vision and value of Billtrust products.
Synthesize market, competitive, and customer insights to proactively influence the product roadmap, ensuring a consistent and compelling customer experience in close collaboration with Product Management.
Other duties as assigned.
Theme 3: Team Development & Cross-Functional Leadership
Mentor and provide strategic guidance to junior product marketing team members, fostering skill development and elevating overall team output.
Identify emerging market opportunities and potential risks, leveraging an agile approach to rapidly adapt GTM strategies in response to evolving industry trends and competitive dynamics.
Drive cross-functional collaboration with Sales, Product, Finance, and other internal stakeholders to ensure aligned go-to-market execution and a seamless customer experience.
Other duties as assigned.
What You'll Bring:
Required Skills:
6–9 years of experience in B2B product marketing in SaaS, with required background in fintech, payments, or accounts receivable software
Proven track record of independently owning and executing full-cycle GTM strategies for complex B2B products, with measurable impact on pipeline and revenue.
Exceptional communicator—able to translate intricate product capabilities into compelling narratives for diverse audiences including C-suite, sales teams, and customers.
Demonstrated ability to work cross-functionally and influence without authority across Sales, Product, and Marketing stakeholders.
Strong analytical mindset with the ability to synthesize market, competitive, and customer data into strategic recommendations.
Demonstrated proficiency with AI tools as a core part of day-to-day PMM workflows, including hands-on experience with Claude or comparable LLMs for research synthesis, content development, and strategic analysis
Preferred Skills:
Experience mentoring junior marketers and elevating team performance.
Experience documenting, standardizing, and scaling product marketing methodologies and playbooks across a growing team.
MBA preferred.
What You’ll Get
At Billtrust, we believe your total rewards should reflect the impact you make. Our benefits package includes comprehensive health coverage, competitive retirement, generous PTO and parental leave, flexible work options, and meaningful investment in your professional development. We’re building something special and we want you to feel supported while doing it.
At Billtrust, we value an equitable and inclusive work environment and strive to build and foster diverse teams. Even if your work experience doesn’t align exactly with the position requirements, we’d still love to hear from you. You may just be the right candidate for this or other roles.
We are committed to building a team that represents a variety of diverse backgrounds, perspectives, and skills. We are proud to be an equal opportunity workplace that celebrates and supports diversity and inclusion. We make all employment and related decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Billtrust provides B2B order-to-cash software and digital payment solutions that empower finance leaders to streamline invoicing and accelerate cash flow. By facilitating the transition from traditional paper invoicing to efficient electronic billing, we enable companies like Kraft Foods and New Balance to get paid faster and enhance customer satisfaction. With extensive industry expertise, we process over $1 trillion in invoices for more than 2,600 global customers, delivering significant business value.