Senior Product Marketing Manager, B2C

Greenhouse is looking for a Senior Product Marketing Manager, B2C to join our team!  

As the Senior Product Marketing Manager, B2C for MyGreenhouse, you'll own and grow our purpose-built destination for job seekers to discover, apply for, and track jobs at Greenhouse customer companies.

MyGreenhouse is designed to improve transparency between jobseekers and employers, with features that help candidates easily spot roles, signal “Dream Job” status, and access clear application tracking. 

In this upstream PMM role, you’ll focus on refining product-market fit and laying the foundations for a successful go to market effort. You’ll partner with Product to validate candidate and employer problems, define our ICP and key journeys, and run structured GTM experiments (positioning, offers, activation) that accelerate learning and inform the commercialization strategy. You’ll help lay the groundwork for monetization through early pricing/packaging research and evidence-backed recommendations. 

Experience with and understanding of B2C and two-sided marketplaces is highly valued, as is familiarity with HR tech and products that leverage AI. If you’ve navigated consumer and B2B2C dynamics and can bridge insights between candidate needs and organizational goals, you’ll thrive in this role.

Who will love this job

• A strategist -  someone who loves upstream, zero-to-one work, turning research into clear positioning, hypotheses, and tests. You're inherently entrepreneurial and resourceful.  
• A product partner - someone with digital/saas marketplace experience who understands supply/demand dynamics and signal design, and who’s energized by discovery, JTBDs, and defining success signals for PMF.
• A cross-functional collaborator - comfortable partnering with Product and GTM teams to influence what we build and how we take it to market.
• A data-informed operator - who instruments activation/retention and uses experiment readouts to drive decisions.

What you’ll do

• Own MyGreenhouse’s upstream learning agenda (hypotheses, success signals, and experiment roadmap) to validate candidate and employer-side value.
• Partner with Product to identify pain points, influence the roadmap, and launch features to the market.
• Define ICPs and segmentation across both sides of the marketplace; build personas/JTBDs tied to clear value drivers and WTP.
• Craft testable positioning and messaging that differentiates MyGreenhouse for candidates and employers; validate through qualitative and quantitative research.
• Collaborate with Brand on a distinctive B2C identity and the narratives that will scale once PMF signals are met.
• Test and learn various GTM tactics using an experimentation mindset, with the plan to build on successes as we scale
• Partner with Data Analytics to instrument core learning metrics and ensure decision-quality readouts.
• Additional projects and responsibilities as business needs require.

You should have

• 5+ years of consumer marketing, product marketing, or product/growth strategy experience, ideally with B2C experience.
• Demonstrated impact in early-stage or “new bets” work (0→1 or 1→n), converting insight into positioning and GTM tests.
• Experience partnering closely with Product in discovery, building packaging, and  driving adoption and retention.
• Strong storytelling and positioning skills with a bias for creating simple, testable messages.
• Excellent cross-functional communication skills and the ability to align stakeholders around evidence-based decisions.
• Analytical mindset - comfortable defining and interpreting activation/retention metrics and experiment outcomes.
• B2B2C or HR Tech background with familiarity across employer-side recruiting workflows, is preferred. 
• Experience building or marketing technologies that leverage AI (e.g., assistants, ranking/matching, summarization), is a nice to have. 
• Demonstrated ability to own a strategy end-to-end, shape it, earn cross-functional buy-in, and drive it through execution, is preferred. 
• Two-sided marketplace experience (supply/demand strategy, liquidity, cold-start tactics), is preferred. 
• Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply. 

Applicants must be legally eligible to work in Canada as of the start date chosen by the Company. We are unable to support sponsorship at this time.

For purposes of processing or administering your employment relationship, personal information that you provide to the Company may be transferred to and accessed by an affiliate in the United States or elsewhere, or to agents and contractors (such as payroll companies, insurance companies, information technology consultants, etc.) that provide services to the Company.

The national pay range for this role is $120,000 - $137,000 CAD. Individual compensation will be commensurate with the candidate's experience and qualifications. Certain roles may be eligible for additional compensation, including stock option awards, bonuses, and merit increases. Additionally, certain roles have the opportunity to receive sales commissions that are based on the terms of the sales commission plan applicable to the role.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.