Senior Product Marketing & GTM Manager, Edge Platform (Security & Delivery)

What You'll Do:

You will own the category narrative, market credibility, and go-to-market execution for the Edge Platform.

1. Category Narrative & Positioning

• Define and evolve the positioning and messaging for Gcore’s Edge Platform (Security & Delivery), including CDN, DDoS protection (L3/L4), application-layer security (WAF/WAAP), and edge compute (FastEdge)
• Develop a clear category narrative that unifies performance, protection, and compute at the edge
• Identify ICPs, personas, and key use cases across security, platform, and infrastructure buyers
• Articulate competitive differentiation vs legacy vendors and hyperscalers
• Ensure consistency of messaging across all customer-facing materials

2. Proof, Validation & Market Credibility

• Build and manage analyst relations (briefings, inquiries, preparation, ongoing engagement)
• Lead participation in key industry reports and evaluations
• Own the awards and recognition program (planning, submissions, amplification)
• Establish and scale a customer proof program (case studies, references, peer reviews)
• Build and maintain a structured evidence base (metrics, use cases, customer outcomes)

3. GTM Execution: Launches & Enablement

• Lead end-to-end GTM for product launches in collaboration with Product, Sales, SE, and Marketing teams
• Define launch strategy, packaging, and positioning inputs
• Drive field readiness: sales enablement materials (decks, one-pagers, battlecards) and training
• Support strategic deals with positioning, competitive insights, and tailored messaging
• Ensure consistent execution across all go-to-market channels

4. Market Presence, Content & Influence

• Secure presence in industry media through articles, commentary, and contributed content
• Collaborate with internal SMEs (Product, Security, Engineering) to create high-quality technical and thought leadership content
• Build and manage an influencer/creator program (including technical reviewers and YouTube)
• Drive distribution and amplification of key narratives, launches, and proof points

Success in this role

Success is defined by your ability to establish a credible market position, build scalable go-to-market execution, and contribute to measurable growth of the Edge Platform.

• Contribute to building a 7-figure € pipeline by 2027
• Demonstrate clear growth and market traction in 2026
• Establish a structured GTM plan for H2 2026
• Define and validate clear positioning and category narrative
• Build a scalable analyst relations, awards, and customer proof program for 2027
• Identify high-potential segments and repeatable use cases for scaling

What We Are Looking For:

• Proven hands-on experience marketing and launching edge or cybersecurity products in B2B environments (CDN, DDoS, WAF/WAAP, API security, bot management, or edge compute)
• Strong understanding of edge platform architectures, including:
  • CDN and content delivery
  • DDoS protection (L3/L4)
  • Application-layer security (WAF/WAAP)
  • Edge compute concepts and use cases
• Experience working with technical and executive buyers (e.g. CISOs, security engineers, platform teams)
• End-to-end experience in product marketing and GTM execution: positioning, messaging, launches, and sales enablement
• Strong sales enablement skills and experience supporting complex deals
• Experience working cross-functionally with Product, Sales, Engineering, and Marketing teams
• Excellent writing and storytelling skills, with the ability to translate technical capabilities into clear, credible narratives
• Fluent English

Nice to have / strong advantages:

• Direct experience with WAAP (WAF, API security, bot mitigation) and/or DDoS mitigation solutions
• Experience in analyst relations, industry reports, or awards submissions
• Experience building customer proof programs (case studies, references, peer reviews)
• Background in edge, cloud, or infrastructure platforms
• Experience working with technical content or developer audiences

Benefits 

At Gcore, we want you to do your best work and enjoy the journey. Our benefits are designed to support your growth, well-being, and life beyond work: 

• Competitive compensation 
• Flexible working hours and hybrid or remote options, depending on your role 
• Work from anywhere in the world for up to 45 days per year 
• Private medical insurance for you and your family* 
• Extra paid vacation and sick leave days* 
• Support for life’s important moments and celebrations 
• Language courses to help you connect and grow 
• Modern, welcoming offices with snacks, drinks, and entertainment* 
• Team sports and social activities* 

*Benefits may vary depending on your location. 

Equal Opportunity Employer 

We provide equal opportunity to all applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity, gender expression, national origin, disability, or any other legally protected characteristics.