Senior Product Marketing Director

Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor's AI-first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver highly personalized experiences that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, Under Armour, Birkenstock and more. Constructor is a U.S. based company that was founded in 2015 by Eli Finkelshteyn and Dan McCormick. For more, visit: constructor.com.

We are seeking a driven and intellectually curious Senior Product Marketing Director to play an integral role in the GTM strategy for the most innovative platform in ecommerce search and product discovery. This role will be responsible for building out the Product Marketing practice at Constructor - owning Constructor’s product positioning, messaging architecture, launch strategy, and competitive intelligence. Reporting to the Chief Marketing Officer, you’ll partner closely with sales, product, customer success, growth marketing, and executive leadership to help ecommerce retailers understand the advantages to using Constructor.

Constructor is an incredibly powerful and broad platform with a high velocity of feature and product releases designed for different types of users across ecommerce. We're looking for someone who can bring clarity and precision to that complexity: someone who can define and articulate what makes each product or capability truly differentiated, and help ensure customers and prospects alike understand the full value of each element.

This position is equal parts strategist and builder - setting direction, developing people, and rolling up your sleeves to build the many artifacts that form a robust product marketing org. You will work closely with our product leaders to launch new products, add-ons and features, with our content marketing team to create thought leadership, with growth marketing to drive pipeline and product content and with sales to ensure the GTM functions are enabled on key launches and competitors. Any feature or product launch, with the product team, will include a bill of materials focused on value proposition, personas, objection handling, competition and more.

Requirements

Product Positioning and messaging

• Define and evolve clear, differentiated positioning across our platform, products, and key features
• Translate complex product capabilities into customer-facing language that emphasizes outcomes and value
• Build and maintain messaging frameworks that scale across marketing, sales, and customer teams
• Create educational content in the form of thought leadership content, blog posts,  tutorials, videos etc. that support initiatives
• Collaborate with the content and growth marketing team on customer story and case study creation
• Equip Sales with the narratives, tools, and content to win
  

Go-to-market leadership

• Lead and orchestrate product launches from strategy through execution that are crisp, focused, and actually land with customers
• Partner with Product on roadmap communication and prioritization
• Identify gaps in capabilities and proactively build the function to address them
  

Customer & market insight

• Be the voice of the customer and the market internally
• Drive deep understanding of buyer personas, ICP, industry knowledge, use cases, and buying triggers
• Own competitive intelligence and positioning
  

Team leadership

• Build, mentor, and lead a high-performing product marketing team
• Partner closely with Product, Demand, and Sales leaders
• Leverage AI and modern tools to gain insights, streamline processes, and improve efficiency

What We’re Looking For

Experience

• 10+ years in B2B SaaS marketing, with significant product marketing leadership experience
• Background in ecommerce and/or retail tech is a plus
• Experience at high-growth startups where agility, resourcefulness, and a strong sense of ownership are vital
• Proven success owning positioning, messaging, and GTM for complex, technical  products
• Experience managing and scaling PMM teams

Skills

• Exceptional storyteller — written, verbal, and visual - who brings creativity to every element
• Deep comfort with technical or complex products and familiarity with AI/ML fundamentals
• Strong cross-functional leader who can influence without authority
• Analytical mindset with the ability to support strategic decisions with market research and performance data; skilled in ROI analysis and experimentation.
• Excellent project management and attention to detail, able to manage complex initiatives from concept to execution.
• A growth mindset with creativity, ambition, and a proactive approach to problem-solving and innovation.

Mindset

• Customer-obsessed and market-driven
• Strategic thinker who still enjoys being hands-on
• Comfortable with ambiguity and rapid change
• Creative mind who brings fresh perspectives
• High standards, low ego

Benefits

Benefits

🏝️ Unlimited vacation time - we strongly encourage all of our employees take at least 3 weeks per year

💰 A competitive compensation package including stock options

🌎 Fully remote team - choose where you live 

🛋️ Work from home stipend! We want you to have the resources you need to set up your home office 

💻 Apple laptops provided for new employees

🧑‍🎓 Training and development budget for every employee, refreshed each year

👪 Maternity & Paternity leave for qualified employees

🧠 Work with smart people who will help you grow and make a meaningful impact

Diversity, Equity, and Inclusion at Constructor

At Constructor we are committed to cultivating a work environment that is diverse, equitable, and inclusive. As an equal opportunity employer, we welcome individuals of all backgrounds and provide equal opportunities to all applicants regardless of their education, diversity of opinion, race, color, religion, gender, gender expression, sexual orientation, national origin, genetics, disability, age, veteran status or affiliation in any other protected group.