Own the monetisation strategy for Flo's subscription tiers and new e-commerce verticals, leveraging data-driven approaches to enhance user engagement and revenue growth.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
As a Senior Product Manager – Subscription Value at Flo, you will own the strategy and execution of monetisation across both core subscription tiers and new expanding e-commerce verticals, including areas such as wearables integration, physical products, and other health-related offerings.
You will be responsible for defining feature segmentation, designing scalable monetisation funnels, shaping packaging and bundling structures, and running structured experimentation to maximise conversion, ARPU, and long-term LTV. This role is critical to expanding Flo’s revenue streams beyond traditional subscriptions while strengthening the overall subscription value proposition within the Premium ecosystem.
You’ll collaborate closely with analysts, designers, researchers, engineers, and cross-functional stakeholders to ensure all monetised offerings are strategically integrated, data-driven, and aligned with Flo’s global revenue growth objectives.
Your Experience
Must have:
Nice to have:
What you'll be doing
You'll be responsible for:
#LI-AJ1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Hybrid work model
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
Paid Parental Leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Paid Time Off
Paid holiday, sick leave, and female health leave
Flo Health builds a comprehensive health app that empowers women by providing menstruation tracking, cycle prediction, and fertility assistance. Targeting women across the globe, Flo stands out with over 80 million monthly users and a strong focus on enhancing female health through innovative digital solutions.
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Senior Product Manager Q&A's