Senior Product Manager, Instrumentation

We are seeking a strategic and technically-savvy Senior Product Manager, Collection & Instrumentation to own the roadmap, implementation, and governance of our digital data collection ecosystem. This role will report into Data Product & Strategy within the Data & Analytics Organization. It will cover all client-facing digital products across web and mobile channels as they pertain to instrumentation, event tracking, privacy-compliance, and its respective measurement technologies.

This role bridges client-side engineering, analytics, and compliance to ensure our digital foundation is accurate, privacy-resilient, and scalable. It will partner closely with the Analytics and Product teams as well as our Product Manager, Ad & Martech and to align upstream instrumentation with downstream analysis, insights, integrations, attribution, campaign execution, and journey orchestration. The role will oversee an Instrumentation Analyst.

What You'll Do:

Tag, Consent & CDP Platforms

• Own the strategy and processes of these technologies and the roadmap on deployment, configuration, and enhancements for the Tag Management System (e.g., GTM, Tealium, Adobe Launch), Consent Management Platform (CMP), and Customer Data Platform (CDP).
• Define governance, access, and configuration standards to ensure consistency and security in partnership with Data Governance and InfoSec
• Partner with downstream stakeholders to define schema, identity resolution, and activation requirements.

Digital Event Instrumentation & SDKs

• Lead the design and implementation of the global event taxonomy and instrumentation framework across web and mobile products.
• Manage deployment, versioning, and QA of SDKs (analytics, attribution, experimentation, etc.).
• Maintain the events repository, ensuring all tracked events, properties, and payloads are documented, versioned, and accessible.
• Establish scalable intake and prioritization processes for new event and SDK requests.

Data Quality & Compliance

• Define and implement monitoring, validation, and regression testing for event data.
• Ensure compliance with privacy regulations (GDPR, CCPA) in collaboration with Legal and Privacy teams.
• Adapt instrumentation strategies in response to platform and privacy changes (iOS, Android, browsers).

Cross-Functional & Strategic Partnership

• Translate stakeholder requirements into instrumentation roadmaps.
• Act as the connective tissue between client engineering, analytics, and marketing to align tracking solutions with business priorities.
• Manage vendor relationships for tagging, consent, and CDP platforms.

What You'll Bring:

• Bachelor’s degree or comparable work experience in digital development or a related field. MBA or advanced degree preferred. 
• 7+ years of experience in product management, analytics engineering, or technical program management with a focus on digital measurement, instrumentation, or SDK strategy.
• Strong hands-on knowledge of web and mobile tracking concepts (cookies, client/server-side tagging, SDK instrumentation, event payloads, query parameters).
• Proficiency with tag managers (e.g., GTM, Segment, Tealium, Adobe Launch, mParticle) and measurement tools (GA4, Firebase, Quantum Metric, Amplitude, Mixpanel, Pendo).
• Experience partnering directly with client-side/front-end engineers to define and deploy SDKs and event tracking.
• Familiarity with privacy and compliance frameworks (GDPR, CCPA, etc.) in digital environments.
• Excellent communication, documentation, and stakeholder management skills.
• Experience implementing automated QA, validation, or regression testing for event instrumentation and SDKs, preferred.
• Familiarity with schema and protocol management tools (dbt, Segment Protocols, custom schema governance platforms), preferred.
• Understanding of CDPs, identity resolution, and data federation strategies, preferred. 
• Exposure to A/B testing and experimentation platforms, with experience implementing event-level tracking for test assignment and exposure, preferred. 
• Background in industries with complex digital compliance or measurement needs (gaming, fintech, sports betting, healthcare, etc.), preferred. 
• 1-3 years of managerial experience, preferred.
• Ability to work effectively across distributed teams (CST or EST time zones highly preferred).
• Able to travel occasionally, both domestically and internationally. #LI-REMOTE