Senior Product Manager/ Director , Campaign Platforms
TLDR
Lead the product roadmap and innovation for campaign platforms, driving growth and optimizing campaign performance through collaboration across multiple teams.
Who We Are
What You’ll Be Doing
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Define Growth Activity & Task Product Team's Vision and Goals
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Build the product roadmap, set clear product positioning, and steer the team's direction to achieve strategic growth objectives
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Drive innovation by leveraging a deep understanding of campaign and task operations and strategies
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Strengthen and improve the foundational product infrastructure of the campaign lifecycle.
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Proactively Drive Growth:• Plan and coordinate campaign-related marketing campaigns; collaborate with BDs, local market managers, and other teams to ensure effective execution.
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Monitor and evaluate campaign performance, optimizing settings to improve conversion rates with a data-driven approach.
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Develop Go-To-Market and product operation plans that maximize product value.
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Manage Campaign Operations & Product Processes
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Responsible for the daily execution of campaigns, working closely with technical and business teams to ensure operational excellence
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Improve user experience and backend systems to attract inbound traffic.
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Build strong relationships and influence multiple teams, including Business, Trading, SEO/ASO, Affiliate, and Compliance to orchestrate complex cross-functional and cross-market initiatives.
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Drive growth metrics alignment with business and product leadership.
What We Look For In You
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5+ years of product management experience, with at least 2 years in a leadership role, in hyper-growth global tech companies.
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3+ years of expertise in growth activity, mega sale, personal task, loyalty systems, and platform products, with proven success driving growth through innovative product solutions.
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You have a good track record of collaborating across teams such as sales, operations, design, marketing, product and data analytics.
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Possess a strong interest in the Web3/Crypto/Blockchain industry.
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Good logical thinking, communication, and learning abilities.
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Self-motivated with a strong sense of product ownership.
Nice-To-Haves
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Familiar with crypto trading / Web3 industry.
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Experience in leading a project team independently.
Perks & Benefits
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Competitive total compensation package
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L&D programs and Education subsidy for employees' growth and development
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Various team building programs and company events
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Wellness and meal allowances
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Comprehensive healthcare schemes for employees and dependants
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More that we love to tell you along the process!
Benefits
Education Stipend
L&D programs and Education subsidy for employees' growth and development
Flexible Work Hours
Various team building programs and company events
Health Insurance
Comprehensive healthcare schemes for employees and dependants
Wellness Stipend
Wellness and meal allowances
OKX operates as a prominent cryptocurrency exchange, enabling users to buy, sell, and trade a wide range of digital assets, including Bitcoin and Ethereum. In addition to facilitating crypto trading, they've developed OKX Wallet, a widely-used platform for accessing decentralized applications and exploring the Web3 landscape.
- Founded
- Founded 2017
- Employees
- 500+ employees
- Industry
- Diversified Financial Services