Senior Product Manager - Conversion

AI overview

Lead the product strategy to transform the onboarding experience for providers, leveraging experimentation and data-driven insights to optimize user engagement on the platform.

*Please note this role is available to candidates based in Spain, UK, Poland and Portugal*

A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we’re in the business of helping people thrive and feel fantastic.

Working in an ever-changing, scale-up where things are messy, and resources are limited isn't for everyone. If you thrive in a stable environment with big budgets, clear processes and structures then, if being honest, we’re probably not for you. However, if you love bringing order to chaos, inventively solving problems, and prioritizing your own path within ambiguity, then you're likely to love it here.

We are seeking a curiosity-driven and experimentation-focused Senior Product Manager for our Conversion Team. This is a high-impact role on the B2B side of our marketplace, focusing on the top-of-funnel experience. You will be instrumental in guiding our providers towards a successful onboarding experience and optimizing how they interact with the platform.

As part of the Conversion Team, you will work in a true Product Trio setup (Product, Design, Engineering), moving away from a "feature factory" mindset to one of continuous discovery and validation. Your immediate mission will be to solve critical friction points in how Booksy communicates with our providers and their activation journey.


What you’ll do

  • Lead Product Strategy for Conversion: Define and execute the strategy for provider onboarding, activation, and the Notification Center. You will focus on how we communicate with providers and guide them to success.
  • Master the "Why": Move beyond requirements gathering. You will map assumptions and use Opportunity Solution Trees to prioritize problems based on data and user value.
  • Drive Experimentation & Validation: champion a hypothesis-driven approach. You will slice large initiatives into small, testable chunks (A/B tests, prototypes, user interviews) to de-risk development and ensure we are building the right things.
  • Revamp Communication Architecture: Lead the overhaul of our Notification Center. You will solve complex problems regarding user consent, message categorization, and information hierarchy to ensure providers never miss a booking or critical business insight.
  • Data-Driven Decision Making: Proactively build reports and monitor KPIs. You are expected to have high data literacy, capable of analyzing metric health without constant reliance on data analysts.
  • Empower the Product Trio: Collaborate deeply with a Senior Engineering Manager and Product Designers. You will leverage design not just for execution, but for discovery and problem-solving.
  • Stakeholder Alignment: Act as the central point for communication strategy, aligning conflicting needs from Customer Success, Marketing, and other Product teams into a cohesive user experience.

Requirements

Essentially, to ensure you succeed in this role you’re going to need…

    • Proven experience (approx. 4-5+ years) as a Senior Product Manager, preferably in Engagement, CRM, Communication Systems (Notifications/In-app messaging), or Marketing Tech.
    • Experience handling complex logic or rules-based systems. You aren't just building UI; you are architecting how and when users receive information.
    • You have a track record of using frameworks like Opportunity Solution Trees (OST) to map assumptions and validate them before building.
    • Excellent analytical skills, with the ability to translate data into actionable insights and drive data-informed decision making.
    • Exceptional communication and collaboration skills to work effectively with cross-functional teams and stakeholders (up to C-level).
    • A strategic mindset with a focus on delivering exceptional user experiences.
    • You demonstrate a proactive approach to taking charge of a domain. You can create structure out of chaos and don't need a manager to hand you a roadmap.
    • Full professional proficiency in English. Our team operates globally, so you must be able to fluently lead planning sessions, discuss technical requirements, and collaborate on strategy in English on a daily basis.

Benefits

  • This is a fully remote position, we take pride in being a globally distributed team.
  • Private medical care - terms depends on location.
  • Access to wellbeing tool - Worksmile.
  • Our other benefits will vary due to your location, please ask your talent partner for more detail.

How AI helps us find great people

Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked. Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way.

If you have questions, just drop us a note - we’re happy to explain more.

Our Diversity and Inclusion Commitment

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you .

Kindly submit your application and CV in English to ensure it is successfully reviewed

Perks & Benefits Extracted with AI

  • Health Insurance: Private medical care - terms depends on location.
  • Wellbeing tool access: Access to wellbeing tool - Worksmile.

Who Are We? We’re Booksy and we have a passion for appointments. Not only do we have a passion for appointments but we strive to make them as easy as possible. Booksy is an appointment scheduling app that helps health and beauty pros amplify their craft and run their businesses without worrying about the boring, nitty gritty details We know what you’re thinking—this is a young and fun company where happy hours are frequent and work consists of free snacks and socializing. Sounds ideal, right? Wrong. While we do enjoy the fun stuff, we take the most pride in owning our roles. Come to work and be present, engaged, and confident that the work you’re doing directly impacts the success of our company and our customers. We’ve come a long way, but we’re looking for people to take us above and beyond because we sure as hell have a ways to go. And on Thursdays, we work extra hard, because happy hour starts at 4 and we can’t be late. Before you get too attached, we want to be transparent with you. We are not hand-holders, or babysitters or a step-by-step IKEA instruction manual or a soccer dad holding a travel mug on the sidelines screaming at you to “trap, tap, and go!” We’re doers and seekers who are looking for people with grit, people who can take an inkling of direction, execute against it, and run like the freakin’ wind. We give you permission to ask for forgiveness.

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