Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

Good Inside is looking for a talented and strategically-minded Senior Product Designer to join our fast-growing product team. This role will help elevate the design of our mobile app, both delighting users and reducing as much friction as possible. As a Senior Product Designer, you will work closely with the product team to create intuitive, user-friendly, and visually appealing designs that help parents understand Good Inside, convert them, and drive habitual engagement. This role reports to our Principal Product Designer.

This hybrid role requires 3 days per week in our Midtown Manhattan office.

What You’ll Own

0 to 1 Design Ownership: Own product design end to end for your product area. Take ideas from an ambiguous problem into first shipped version quickly, make strong calls, and iterate in-market.
Product Partnership: Work as a true partner to Product, Engineering, and Content teams. Shape problem definition collaboratively, and push on scope, tradeoffs, and sequencing to maximize impact.
Speed & Execution: Move fast without sacrificing quality. Ship early, refine often, and know when “good enough” is right vs. when polish truly matters.
Taste & Craft: Set and uphold a high bar for visual and interaction quality. Make deliberate design decisions rooted in experience, usability, and brand.
User Insight: Use research and data when it’s useful. Talk to users, test concepts, and translate insights into clear design direction, without slowing momentum.
Prototyping & Validation: Create prototypes to help refine ideas and champion/evangelize product features internally.
Innovation: Lead design in new product areas where structure is missing. Create clarity, systems, and direction where none exist.

Your Skills & Experience

Experience: 5+ years of experience in product design, with a strong portfolio showcasing mobile app designs for consumer products.
Expertise: Proven track record of designing products that drive habitual user engagement.
Tools: Proficiency in tools such as Figma, Adobe Creative Suite, Jira
Data-Driven: Strong analytical skills with the ability to interpret data and translate insights into actionable design improvements.
Communication: Excellent communication and collaboration skills, with the ability to articulate design decisions and influence stakeholders.
Adaptability: Thrives in a fast-paced, early-stage startup environment, with a proactive and flexible approach to problem-solving.
Organization: Exceptional organization and project management skills
Autonomy: Ability to take ownership of projects, and drive design solutions from start to finish while keeping teams aligned.

What We Offer

Compensation: Annual salary for this role will be $170k - $190k
Company Equity
Comprehensive benefits package
401k + Company match
Time off to recharge
Hybrid work environment
A high-ownership, high-performance, high-collaboration culture

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.

Senior Product Designer

TLDR

The Opportunity