Senior Portfolio Marketing Manager

We're seeking a strategic and dynamic Portfolio Marketing Manager to drive go-to-market strategy, positioning, and growth for Nearmap's Architecture, Engineering, and Construction (AEC) and Government solutions. This role sits at the critical intersection of product, sales, and customers—translating complex AI-driven property intelligence into compelling value propositions that resonate with our customers.

You'll be an industry domain expert on our marketing team, deeply understanding customer workflows, pain points, and buying processes. You'll craft messaging that cuts through the noise, create enablement that empowers our sales team, and develop thought leadership that positions Nearmap as the essential partner for property intelligence.

This is a high-impact role for someone who thrives on connecting technical innovation to business outcomes and wants to shape how an entire industry approaches property risk.

Key Responsibilities

Strategic Positioning & Messaging

• Define the GTM targeting: Partner with Sales and Product to define the ideal customer profile (ICP) and targeted market/account segmentation
• Own the narrative for AEC and Government: Develop and refine positioning, messaging, and value propositions for Nearmap's AEC and Government Solutions
• Translate technical to transformational: Turn AI-driven property intelligence capabilities into compelling stories about business outcomes (faster assessments, more won bids, reduced inspection costs, etc.)
• Competitive intelligence: Partner with Product to monitor competitive landscape, identify differentiation opportunities, and equip sales with competitive battle cards
• Personas and Segment-specific messaging: Identify and document the appropriate buyer and user personas and their challenges and pain points.  Tailor positioning for different  buyer personas
• Solution packaging: Partner with Product to define and package solutions that address specific insurance use cases

Go-to-Market Strategy & Execution

• Launch excellence: Lead product and solution launch strategy and execution for new AEC and Government capabilities, features, and market expansions.  This includes differentiated messaging and positioning for the new capabilities as well as liaising with all Marketing functions to bring to market (PR, Web)
• Sales enablement: Partner with Product and Enablement to create high-impact sales tools including pitch decks, competitive positioning, battlecards, objection handling guides, and discovery frameworks
• Sales Plays: Own the strategy and development of sales plays to target specific use cases and ICPs with targeted offers; and then enabling sales to execute effectively
• Pipeline generation: Partner with Growth Marketing to develop and execute demand generation campaigns to drive qualified opportunities
• Partner marketing: Collaborate with strategic partners on co-marketing initiatives

Content & Thought Leadership

• Thought leadership: Partner with Reputation Marketing to develop POV content, industry reports, and research that establishes Nearmap as the authority on AI-driven property intelligence for AEC and Government
• Content strategy: Partner with marketing peers to create comprehensive content plan addressing each stage of  buyer journey (awareness → consideration → decision → retention)
• Conference presence: Partner with Growth Marketing and Sales to identify key conferences and coordinate speaking opportunities, booth presence, and event strategy
• Product evangelism: Serve as an advocate for and educator of Nearmap’s solutions in webinars, on demo stages, and at other meetings and events.

GTM Analysis

• Success metrics tracking: Partner with RevOps to define and monitor key performance indicators forGTM programs (pipeline contribution, win rates, sales cycle length, message effectiveness)
• Win-Loss analysis: Lead data-driven win-loss assessment, partnering with RevOps and Sales, and segment insight by industry, account size, use cases, and geography

• 5+ years in product marketing, solutions marketing, or go-to-market strategy roles (B2B SaaS strongly preferred)
• Proven track record launching products and driving adoption in complex enterprise sales environments
• Experience developing positioning, messaging, and sales enablement for technical products
• Strong storytelling ability—can translate technical capabilities into compelling business narratives
• 2+ years experience working in (and selling to) AEC or Government organizations highly desired
• Understanding of AEC or Government workflows: property assessment, remote site inspection, bid pursuit, site planning, emergency response, etc.
• Knowledge of AEC or Government buyer personas, decision-making processes, budget cycles, and procurement requirements

Some of our benefits

Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include:

• Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days
• Access to LinkedIn Learning
• Wellbeing and technology allowance
• Annual flu vaccinations
• Hybrid flexibility for this role 
• Nearmap subscription (of course!)
• Stocked kitchen with access to all the snacks you need
• In-office lunch every Tuesday and Thursday at our Sydney CBD office
• Showers available for anyone cycling to work or lunchtime gym-goers!

Working at Nearmap
We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch. 

Read the product documentation for Nearmap AI:

https://docs.nearmap.com/display/ND/NEARMAP+AI

For a deep dive into Nearmap AI, listen to AI Systems Senior Director Mike Bewley on the Mapscaping podcast https://mapscaping.com/blogs/the-mapscaping-podcast/collecting-and-processing-aerial-imagery-at-scale

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