Senior Performance Marketing Strategist

This role will be based in San Francisco, Sunnyvale/Mountain View,  New York, or Chicago.

 At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location for this role is hybrid, meaning it will be performed both from home and at a LinkedIn office on select days, as determined by the team's business needs. 

The Channel Strategy and Operations (CSO) team at LinkedIn is a central function within LinkedIn’s marketing department, working horizontally across all lines of business globally. We sit within the larger Growth, Performance, and Operations (GPO) org, and are responsible for LinkedIn’s extensive global Paid Media budget. The team is responsible for developing strategies, content, and partnerships that enable us to drive both short and long-term value for the business.

The Performance Marketing Strategist will be an integral member of the Innovation Labs team inside CSO. This scope is centered around a performance marketer skillset that can leverage signals to guide how we deliver the right ad to the right audience, on the right platform, at the right time, leveraging connected data across both B2B and B2C business lines and business models. Core to this role is understanding and defining how signals translate into automation into audiences. You will partner across LinkedIn’s business units to drive strategy for our data pipelines and conversion APIs (CAPIs). A key focus will be guiding the design of our bidding automation strategy and driving continuous optimization of operational processes. This role will work closely across global business units, marketing partners, and agencies as part of the broader integrated media approach. This position brings thought leadership and innovation to our media buying strategy, helping elevate performance and impact.

Responsibilities:

• Define a strategy for LinkedIn’s marketing data signal pipelines. Example: Leading the strategy for value-based bidding across our search ecosystem, including the data signals and pipelines needed across conversions, LTV to drive outcomes
• Advancing buying and decisioning on LinkedIn’s platform by building a strategy to manage frequency and overlap on 3P platforms 
• Build a framework for how to execute buying via an audience-first approach
• Drive test framework for optimization points across the purchase funnel to drive optimal KPI return
• Partner closely with our MarTech Tracking Technology Team to effectively deploy CAPI and other data signals. This person will explain and understand which signals we should use for which parts of the marketing journey, including which data signals to pass back to LinkedIn 
• Understanding of AI and how AI marketing products like PMAX, AI Max, and Advantage+ operate, and come with a POV on how to deploy these tools to improve marketing efficiency and performance
• Managing search advancement efforts, including coordination across SEO/SEM in the future state. Lead the development of best-in-class paid search strategies across business units (B2B, B2C, and App Marketing) to support brand and performance-based goals (ROI/CPL/CPA/CPI) 
• Proactively drive measurement and automation projects with performance insights and data science partners while building a testing and optimization-driven culture across teams
• Set best practices, create playbooks, monitor industry trends, share thought leadership, and foster learning across teams
• Drive creativity and innovation by adopting new ad products, onboarding 3rd party vendors, and partnering with internal engineers to build automation tools 
• Oversee paid test planning and execution while also providing input on resourcing across our agency and internal staffing relationships
• Optimize test workflow processes for campaign planning, creative, audience targeting, and implementation
• Build and deploy a test graduation framework to ensure learnings scale to business-as-usual programs

Basic Qualifications:

• BA/BS degree in Digital Marketing, Business, Economics or related field, or equivalent experience. 
• 7+ years of paid media marketing experience 

Preferred Qualifications:

• Hands-on experience leading strategy for value-based bidding, Conversion APIs (CAPIs), pixels/tags 
• Deep understanding of conversion signal execution with an emphasis on paid search
• Experience managing 8-figure multi-million dollar budget campaigns across Google, Bing, and other search engines
• Able to maintain strategic focus, solving for the enterprise while being able to prioritize among many competing demands 
• Advanced understanding of performance marketing-based analytics, attribution, metrics, and testing frameworks
• Experience collaborating effectively with internal and external partners, peers, agencies, and vendors to drive great work
• Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
• Strong and clear communication and presentation skills to audiences at all levels, including executive leadership (able to clearly articulate complex dependencies, solutions,s and digital marketing strategies).
   

Suggested Skills:

• Performance Marketing
• Testing & Experimentation Frameworks
• Innovation & Curiosity
• Lifetime value (LTV) / incremental LTV
• Value‑based bidding (VBB)

LinkedIn is committed to fair and equitable compensation practices.   

 The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

  The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits

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