Senior Performance Marketing Manager (Heypolo)

TLDR

Lead innovative performance marketing strategies for HeyPolo, focusing on user impact and privacy-centered solutions while building and scaling campaigns across multiple platforms.

We’re building HeyPolo – a privacy-first smart location-sharing app that helps families and friends stay connected, safe, and in control. HeyPolo is designed for meaningful connection without intrusive tracking: real-time updates, consent-based sharing, and intuitive safety features that put users in charge of their data and peace of mind.  If you’re excited by real user impact, privacy-centered innovation, and building something from scratch with a small, autonomous team, read ahead If you want to:
  • Take full ownership of paid search and social strategy across both web and mobile platforms;
  • Build and scale campaigns on Google, Meta, TikTok, YouTube, and new emerging channels;
  • Launch and optimize diverse formats, including app installs, web conversions, and full-funnel flows;
  • Design structured A/B tests to identify the best-performing messaging, creatives, and audiences;
  • Manage budgets and forecasting to hit target CAC and ROAS goals consistently;
  • Partner with design and product teams to build high-performing, end-to-end user funnels;
  • Turn data insights into recommendations that influence the product roadmap and growth strategy;
  • Establish best practices for creative testing, audience segmentation, and reporting;
  •  
    And you can check off:
  • Proven success in performance marketing, with a track record of scaling paid search and social campaigns while improving ROAS and CAC;
  • Hands-on experience with Google Ads, Meta Ads Manager, and TikTok across both web and mobile;
  • Expertise in A/B testing across ad creatives, messaging, and landing pages;
  • Strong analytical skills to interpret data patterns and make fast, data-driven decisions;
  • A "startup mindset" with the ability to build from scratch and handle rapid changes;
  • A self-starter with excellent communication skills, capable of prioritizing high-impact work while collaborating smoothly with design, product, and engineering.
  •  
    Bonus points if you:
  • Have experience with subscription products or SaaS business models;
  • Are familiar with setting up and managing attribution and analytics tools;
  • Possess strong creative instincts and know how to brief design teams for high-performing ads.
  •  
    Here’s the deal:
  • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
  • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
  • Tools of your choice: choose technical equipment and the tools you need to do your best;
  • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
  • Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
  • Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
  • Premium Surfshark accounts: for you, your family, and friends;
  • Gross salary: 2600-4700 Eur/month for the Lithuanian market, 17200-20700 Pln/month for the Polish market. It may vary depending on your skills and experience.
  • Benefits

    Education Stipend

    time dedicated to learning, conferences, online learning platforms, and books for your professional development;

    Health Insurance

    we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;

    Premium Surfshark account

    Premium Surfshark accounts: for you, your family, and friends;

    Remote-Friendly

    We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;

    Surfshark develops privacy-centered technology that empowers users with control over their data and enhances connectivity. Their services include Incogni, a leading solution for removing personal information from data brokers, and HeyPolo, a smart location-sharing app that prioritizes user privacy and meaningful connections.

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    Salary
    €2.600 – €4.700 per month
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