(Senior) Performance Marketing Manager (all genders)

AI overview

Drive growth by optimizing Google Ads campaigns and building partnerships, while being part of a collaborative team focused on innovative marketing strategies.

ABOUT THIS ROLE


As our Growth Marketing Manager (all genders), you'll play a key role in expanding WorkerHero’s customer acquisition engine. You'll be responsible for testing and scaling new paid and referral channels to diversify our marketing mix, with a primary focus on Google Ads and building/refining referral partnerships (e.g. job boards, aggregators, networks). 

You’ll work closely with our Performance Marketing Managers and Head of Marketing to identify growth opportunities and execute experiments end-to-end. You will be part of a collaborative team that values clear results, faster iterations, and a pragmatic approach to growth. 

YOUR MISSION

  • Channel Testing & Scaling: Launch, test, and optimize Google Ads campaigns to generate quality leads (job-seekers in blue and gray collar sector).

  • Partner Acquisition & Management: Research and build partnerships with job boards, referral networks, aggregators, and other relevant platforms.

  • Experimentation: Design and run A/B tests across landing pages, creatives, targeting, and messaging to improve conversion rates and ROI.

  • Analytics & Reporting: Monitor performance metrics, evaluate CAC and ROI by channel/partner, and report learnings weekly.

  • Collaboration: Work cross-functionally with the Product, Design, and Talent Operations teams to ensure messaging consistency and lead quality.

  • Innovation: Constantly explore and recommend new acquisition channels and tactics to accelerate growth.

YOUR SUPERPOWERS

  • 3–5 years of experience in performance/growth marketing with a focus on paid media and/or partnerships.

  • Proven experience managing and scaling Google Ads (Search and Display).

  • Experience building or managing referral or affiliate partnerships.

  • Strong analytical mindset – you’re comfortable with data, A/B testing, and performance dashboards.

  • Hands-on mentality – you’re a doer who thrives in a fast-paced, lean environment.

  • Excellent communication skills in English (German is a plus but not required).

  • Bonus: Experience working with marketplaces or recruiting.

WHY WorkerHero

  • The unique opportunity to shape the future of recruitment with a leading company in the industry.
  • Attractive compensation and benefits packages, including above-average salary, virtual company shares (VSOPs), lunch subsidies, and various vouchers.
  • Mobility support with financial assistance for your commute.
  • Support for physical and mental well-being, including flexible working hours, unlimited coffee and snacks, and a subsidized membership in the EGYM network.
  • Security and flexibility with a permanent contract and the option to work from home or in our modern office spaces.
  • Direct collaboration with the founder, enabling short communication channels and quick decision-making.
  • An open culture with innovative, autonomous teams and a growing, diverse team from whom you can learn and collaborate with.

Perks & Benefits Extracted with AI

  • Flexible Work Hours: Support for physical and mental well-being, including flexible working hours.
  • Free Meals & Snacks: Support for physical and mental well-being, including unlimited coffee and snacks.
  • Home Office Stipend: Security and flexibility with a permanent contract and the option to work from home or in our modern office spaces.
  • EGYM membership subsidy: A subsidized membership in the EGYM network.
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