Job Discerption:
- Develop and implement comprehensive growth marketing strategies for VAS subscription products.
- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
- Create and execute customer acquisition campaigns to drive subscription sign-ups.
- Implement retention strategies to reduce churn and increase customer lifetime value.
- Utilize analytics tools to track and analyze key performance indicators (KPIs).
- Make data-driven decisions to optimize marketing campaigns and improve overall performance.
- Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns.
- Work closely with sales teams to align marketing efforts with revenue goals.
- Conduct A/B testing and other experiments to optimize marketing channels and messaging.
- Continuously iterate on strategies based on performance data and industry best practices.
- Manage marketing budgets effectively to achieve maximum ROI/GM.
- Provide regular reporting on budget utilization and performance metrics.
- Collaborate with content creators to develop compelling and engaging marketing materials.
- Ensure consistency of messaging across all customer touchpoints.
Requirements
Bachelor’s degree in business administration, marketing or any related field.
- 2-3 years of experience as a senior Performance and growth marketing role, preferably within the technology or subscription services industry.
- Demonstrated success in driving Performance and Growth for VAS subscription products.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Ability to think strategically and develop innovative marketing approaches to achieve business objectives.
- Excellent collaboration and communication skills to work effectively with cross-functional teams.
- Track record of achieving and exceeding key performance indicators and business goals.
- Google Ads certification is preferred.
- Knowledge of VAS-oriented marketing agencies around the MEA region is highly preferred.
ARPUPLUS is your gateway to the VAS world. We are the mobile VAS pioneer in MENA region & emerging Markets with a wide range of products headquartered in Cairo. ARPUPLUS is an A15 subsidiary founded in 2003, operating with more than 200 talented employees serving in 15 offices and 3 R&D centers to cater for the need of 40+ MNOs reaching more than 75% of MENA mobile subscribersARPUPLUS is leading to change the lives of people in the MENA region through technologies that facilitate every aspect of their lives from bringing them news, to availing easier ways to order food, pay, book tickets, interact with their governments, receive communication about their brands. ARPUPLUS is connecting the region to the new tech savvy 21st century lifestyle
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Growth Marketing Specialist Q&A's