Senior Partner Marketing Manager

So, what’s the role all about?

 As a Senior Partner Marketing Manager at NiCE Cognigy, your focus will be on strategic, collaborative go-to-market initiatives with technology partners, strategic alliances, resellers, and referral partners to expand the reach and impact of our AI Agents in the enterprise market.

This role centers on building deep partner relationships and co-creating programs that expand joint reach, elevate brand visibility, and generate shared demand. You’ll drive co-branded marketing campaigns, joint content, partner events, and integrated GTM motions that fuel pipeline growth across the ecosystem.

The ideal candidate thrives in a collaborative environment, navigates complex partner landscapes with ease, and brings a creative, strategic mindset to every joint initiative. This person is a proactive, detail-oriented builder who enjoys crafting programs from the ground up and turning partnership potential into measurable outcomes.

How will you make an impact?  

• Work with strategic, tech, reseller and referral partners to develop and execute joint GTM plans that expand market reach, drive shared lead generation and deepen relationships for future success.
• Shape and run co-marketing initiatives that reflect each partner’s business objectives, building end-to-end marketing plans and ensuring tight alignment across teams.
• Lead co-branded campaigns — including webinars, virtual and in-person events, and digital demand programs — in collaboration with partners.
• Manage partner event strategy and execution: sponsorships, booth planning, agenda development, staffing, logistics, and onsite coordination.
• Collaborate cross-functionally to create joint content such as case studies, blogs, solution briefs, and white papers that highlight combined value propositions.
• Maintain a consistent communication cadence for product updates, marketing activities, and time-sensitive joint initiatives.
• Conduct post-event and post-campaign analyses, delivering ROI reporting and recommendations to sales and marketing leadership.

Have you got what it takes?  

• Bachelor's degree in marketing, communications, or a related field
• 7+ years of experience in partner marketing, channel marketing, field marketing or related roles
• Strong understanding of channel sales, partner ecosystems, and go-to-market strategies
• Proven experience in executing marketing strategies, event planning and event management
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

What’s in it for you?

Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr!

About Cognigy

NiCE Cognigy delivers AI that works—fast, human, and enterprise-ready. As the leading AI-first CX platform built for real-world scale, we combine Generative and Conversational AI through orchestration, tools, and enterprise systems to power Agentic AI. Backed by global CX leader NiCE, we empower brands with AI Agents that redefine customer experiences and achieve measurable ROI—instantly, across every channel and in 100+ languages.

Requisition ID: 9358

Reporting into: Director of Marketing US

Role Type: Individual Contributor