Senior Paid Social Strategist

Jiffy is seeking a Senior Paid Social Strategist to own and scale our paid social program as a core driver of growth. This role is responsible for building and executing high-impact, performance-driven paid social strategies that fuel revenue, expand brand awareness, and support Jiffy’s evolution from product-led to marketing-led growth.

As the owner of paid social, you will blend data, creative strategy, and platform expertise to drive profitable customer acquisition across Meta, TikTok, YouTube, Pinterest, and emerging channels. You’ll operate with real ownership, partner cross-functionally, and play a key role in shaping how Jiffy reaches and serves creators, small businesses, and entrepreneurs.

This role follows a hybrid work model with a requirement of a minimum of three (3) days per week onsite. Employees should expect to work regularly from the office to support collaboration and business needs.

Key Responsibilities

• Own paid social budgets, forecasting, and pacing across channels and business lines, ensuring targets are met for blended CAC/MER, contribution margin, and payback.
• Build and maintain a measurement framework across platforms (pixel/CAPI, UTMs, offline conversions), and partner with analytics to ensure attribution quality.
• Lead incrementality and lift testing (holdouts/geo tests), and use results to guide channel mix and scaling decisions.
• Create and run a creative performance system: concept pipeline, testing roadmap, fatigue monitoring, refresh cadence, and a creative scorecard tied to efficiency.
• Identify and launch new paid social opportunities (e.g., creator whitelisting/Spark Ads, new platforms), with clear test plans and scale thresholds.
• Partner with web/CRO to improve landing-page conversion and ad-to-site experience, running structured experiments to raise CVR and lower CAC.
• Establish operational excellence: QA, naming conventions, governance, weekly performance reviews, and vendor/agency management where needed.
• Analyze performance using platform data, delivering clear insights and recommendations to improve efficiency and ROAS.
• Own reporting and KPI tracking, identifying trends and opportunities across channels.
• Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals.

Requirements

Basic Qualifications

• 3-6+ years of hands-on experience managing paid social campaigns for an eCommerce or consumer brand (in-house or agency).
• Proven track record of managing and scaling paid social budgets with a focus on performance and efficiency.
• Strong analytical skills with the ability to build and interpret reports using Excel (intermediate or higher).
• Hands-on experience with Meta Ads Manager, plus at least one additional platform (TikTok, YouTube, or Pinterest).
• Experience planning, testing, and scaling performance-driven paid social campaigns.
• Strong written and verbal communication skills, with the ability to clearly explain both data insights and creative decisions.
• Experience managing tracking implementations (Meta pixel + CAPI, TikTok pixel/events) or partnering closely with engineering to do so.
• Experience with account structure at scale (catalog/DPA, Advantage+, broad vs LAL strategy, exclusions).
• Comfort with creative briefing and performance feedback loops (UGC, short-form video).

Preferred Qualifications

• Experience working with creator-, SMB-, or prosumer-focused brands.
• Strong creative instincts, particularly for short-form video and UGC-style content.
• Comfort operating in fast-paced, high-ownership startup or scale-up environments.
• Familiarity with full-funnel measurement, incrementality concepts, and blended CAC.
• Builder mentality with a desire to take ownership, experiment, and drive impact.

Why You Will Love Working At Jiffy

• Opportunity to grow company market share through innovation in the rapidly evolving e-commerce, AI, and image processing space.
• Thrive in a collaborative, high-growth environment where your ideas directly influence how Jiffy evolves as a leading e-commerce destination.
• High visibility and influence in solving complex problems and delivering cutting edge solutions resulting in direct impact on Jiffy’s seamless customer experience.
• Access to career development opportunities in a company that invests deeply in professional growth.

Benefits

What We Offer

The base compensation for this role is expected to range from $115,000 to $145,000 per year. Actual compensation will be based on a variety of factors, including skills, experience, qualifications, and overall fit for the role.

Total compensation may include base salary, performance-based bonuses, equity, and benefits. Final offers are tailored to each candidate and take into consideration their background and years of experience.

• Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
• Retirement Planning: 401(k)
• Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
• Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
• Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
• Professional Development: Annual stipend to support your learning and career growth.

EEO

Jiffy is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. Jiffy considers qualified applicants with criminal histories, consistent with applicable federal, state and local law.