Senior Paid Search Specialist

Salary range: RM5,000-7,000
Location: Near Ampang Park Mrt

● Growth-driven social surround
● Great work-life balance – no OT or odd hours required.
● AWS / Medical / Dental / Weekly Lunch

The GNAME Paid Search Mandate
At GNAME, we don’t just register domains—we curate digital legacies. As a boutique powerhouse based in Singapore, we operate at the precise intersection of global infrastructure and strategic brand identity. We believe a domain is more than an address; it is the cornerstone of a brand’s digital soul.

While we dominate the Asian market, we are now executing an elite, surgical expansion into the US territory. This is where you come in. We aren't looking for someone to "manage" existing campaigns; we are looking for a Paid Search pro to build our Google Ads infrastructure from absolute scratch. You will be the one to translate our high-touch brand philosophy into a high-performance search engine strategy, moving us beyond the pilot phase and into a scalable US presence.

The Opportunity
This is a pivotal opening for a performance marketer who prefers building over maintaining. You will join us as we transition from a dominant player in the Asian domain market to an emerging challenger in the US.

The mandate is straightforward but ambitious: you will own the end-to-end creation of our Google Ads infrastructure. There is no legacy account to "clean up". You are starting from zero. You’ll have the autonomy to establish the account structure, tracking frameworks, and bidding logic that will define our US performance for years to come. Working within a small, focused team of three, your work will be the primary driver of our search visibility and a critical component of our global expansion.

Key Responsibilities
● End-to-End Setup: Architect and launch our Google Ads account from scratch, including
campaign structure, keyword sets, and ad extensions.
● Technical Implementation: Lead the setup of GA4, GTM, and conversion tracking to
ensure 100% data accuracy from day one.
● US Market Execution: Manage and optimize daily spend across the US market, focusing
on high-intent search terms within the domain and tech sectors.
● Performance Reporting: Monitor and report on core KPIs (CAC, CTR, Conversion Rate),
providing the team with clear insights into what is driving growth.
● Testing & Iteration: Continuously A/B test ad copy and landing page performance to
refine our messaging for a North American audience.

Who You Are
● A Builder: You find satisfaction in setting up clean, logical systems and seeing them scale.
● Execution-Focused: You don't need a large agency or a team of coordinators; you are
comfortable handling both the high-level strategy and the tactical "buttons" in the
Google Ads dashboard.
● Data-Grounded: You make decisions based on what the numbers say, but you have the
intuition to know when to pivot based on market feedback.
● Collaborative: You enjoy working in a small, tight-knit environment where everyone is
accountable for the mission.

Requirements
● Hands-on Experience: 3-5 years managing Google Ads accounts, specifically building
new accounts or launching into new territories.
● Market Context: Experience running performance campaigns in the US market,
preferably for SaaS or digital infrastructure brands.
● Technical Proficiency: Strong grasp of the Google marketing stack (GTM, GA4, Looker
Studio).
● Communication: Clear, concise writing and the ability to explain "the why" behind your
search strategy to the wider team
● Excellent verbal and written communication in English as the working language; candidates who can converse in mandarin are preferred since it is easier to liaise with stakeholders

Why Join Us?
- Friendly and collaborative team culture
- Stable, growing company with a focus on efficiency and innovation
- Good benefits：
- AWS
- Medical Insurance
- Dental and Eye Care
- Team Building
- Birthday Party
- Afternoon Tea and Snacks