Senior Online Marketing Manager (maternity cover)

Your daily tasks:
 

Campaign execution: 

• Planning, setting up, and managing advertising campaigns on the following platforms:
• Google Ads (Performance Max, Demand Gen, Video)
• Meta Ads (Facebook & Instagram)
• X Ads (formerly Twitter)
• PlayStation Ad Net (PlayStation Store)

Optimization:

• Continuous testing and improvement of campaigns to achieve better results.
• Budget management, cost optimization, and maximizing ROAS/ROI.
• Staying up to date on the latest ad network trends and implement them in Techland’s marketing campaigns.
• We expect testing new solutions, conducting A/B tests, and implementing "out of the box" ideas.

Analysis and Reporting:

• Real-time monitoring of campaign performance.
• Preparing performance reports based on data from Google Analytics 4, advertising platforms, and other analytics tools.
• Providing recommendations based on data-driven insights.
• Audience segmentation and targeting based on available data.

Team collaboration:

• Collaborating with the marketing team to brainstorm new and innovative growth strategies and marketing tactics.
• Collaborating with marketing partners.

• Minimum of 2-3 years of experience as a Senior Online Marketing Manager, Senior PPC Manager, or related positions focusing on implementing and managing advertising campaigns.
• Proficiency in working with various advertising platforms like Google and Meta Ads.
• Proven track record of successful campaigns with diverse goals – sales, lead generation, brand awareness, etc.
• Advanced knowledge of Google Analytics 4 (GA4).
• Analytical mind with a passion for measuring data.
• Strong project management and managerial skills.
• Very good command of English.

What we can offer:

• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).