Senior Online Marketing Manager (maternity cover)

Warszawa , Poland
full-time On-site

Your daily tasks:
 

Campaign execution: 

  • Planning, setting up, and managing advertising campaigns on the following platforms:
  • Google Ads (Performance Max, Demand Gen, Video)
  • Meta Ads (Facebook & Instagram)
  • X Ads (formerly Twitter)
  • PlayStation Ad Net (PlayStation Store)

Optimization:

  • Continuous testing and improvement of campaigns to achieve better results.
  • Budget management, cost optimization, and maximizing ROAS/ROI.
  • Staying up to date on the latest ad network trends and implement them in Techland’s marketing campaigns.
  • We expect testing new solutions, conducting A/B tests, and implementing "out of the box" ideas.

Analysis and Reporting:

  • Real-time monitoring of campaign performance.
  • Preparing performance reports based on data from Google Analytics 4, advertising platforms, and other analytics tools.
  • Providing recommendations based on data-driven insights.
  • Audience segmentation and targeting based on available data.

Team collaboration:

  • Collaborating with the marketing team to brainstorm new and innovative growth strategies and marketing tactics.
  • Collaborating with marketing partners.
  • Minimum of 2-3 years of experience as a Senior Online Marketing Manager, Senior PPC Manager, or related positions focusing on implementing and managing advertising campaigns.
  • Proficiency in working with various advertising platforms like Google and Meta Ads.
  • Proven track record of successful campaigns with diverse goals – sales, lead generation, brand awareness, etc.
  • Advanced knowledge of Google Analytics 4 (GA4).
  • Analytical mind with a passion for measuring data.
  • Strong project management and managerial skills.
  • Very good command of English.

What we can offer:

  • A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
  • An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
  • Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
  • State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).

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