Senior Motion Graphics Designer

Senior Motion Graphics Designer Manifest Global · Delhi, India

What This Role Is

Before a student reads a word about Cialfo, before a university partner watches an Explore product demo, before a counselor in Singapore or a school leader in Dubai decides whether to take a meeting — they see something move. A social ad. An animated explainer. A brand film opening. A product walkthrough that either makes the value clear in thirty seconds or loses them entirely.

Motion is the first language Manifest speaks in the digital world. And across four brands, multiple markets, and an audience that spans students in India, counselors in the Middle East, and university admissions officers in the UK, the motion output has to work hard. It has to feel distinct for each brand. It has to stop a scroll on Instagram and earn attention in a boardroom presentation. It has to make a product that lives on a screen feel like it was designed for a human being, not assembled by a template.

Right now, Manifest produces motion content across campaigns, product launches, performance advertising, social media, and live events. The infrastructure exists. The question is whether the motion output consistently reflects the quality and ambition of what the group is building — or whether it looks like what every other EdTech company in the market produces.

This role exists to make sure the answer is the former.

The Senior Motion Graphics Designer is the primary creative force behind Manifest Global's motion language — the person who sets the standard, owns the brand's animated identity across all four businesses, and brings the creative authority to make every piece of motion content worth watching. This is a hands-on individual contributor role with end-to-end ownership from concept to final export, and the creative latitude to shape how Manifest moves on screen.

What Makes This Role Different

Senior motion design roles in marketing teams often operate as execution functions. The brief is written, the concept is approved, the storyboard is signed off — and the motion designer renders it. The creative direction has already happened somewhere above them.

This role is not that. Manifest is building a central creative function where the Senior Motion Graphics Designer contributes to how stories are conceived, not just how they are animated. When a campaign brief comes in, you are in the conceptualisation conversation. When a new brand narrative needs a motion language, you are the person who designs it — not the person who executes someone else's vision of it. The technical mastery is the baseline. The creative point of view is what this role is actually hired for.

The scope is also genuinely broad. Four brands with distinct identities, audiences that range from eighteen-year-old students to senior university administrators, content that needs to perform on TikTok and in a conference keynote simultaneously. The Senior Motion Graphics Designer who can hold that range — and make each piece feel like it was crafted with intention for its specific context — is doing something that very few motion designers in in-house roles are given the space to do.

What You Own

Manifest's motion design language across all four brands

• Own and evolve the animated identity of Manifest's brands — Cialfo, BridgeU, Explore, and Kaaiser — ensuring that each brand has a motion language that is distinct, consistent, and clearly theirs
• Set the standard for quality, timing, pacing, and visual rhythm across every animated touchpoint — social content, performance ads, product explainers, event visuals, and brand campaigns
• Push the brand guidelines forward, not just apply them — identify where the motion language needs to evolve as the brands scale and lead that evolution

End-to-end motion production

• Own the full creative pipeline from concept through final export — animated explainers, promotional videos, performance ads, social-first content, branded motion systems, and live event visuals
• Translate static brand assets and campaign concepts into compelling motion narratives: animated typography, kinetic composition, transitions, and visual effects that serve the story rather than decorate it
• Optimise and adapt motion assets for every platform and format they will live on — social, web, email, paid media, and events — with a precise understanding of what each platform requires

Creative contribution and cross-functional collaboration

• Contribute creative direction in campaign conceptualisation — shape how a story is told before the brief is finalised, not after
• Collaborate with marketing, content, and product design teams to bring ideas to life in ways that elevate the work, not just deliver it on time
• Mentor and provide motion-specific creative direction to junior designers or production partners — set the standard and help others reach it
• Incorporate and synthesise feedback from multiple stakeholders efficiently, maintaining creative integrity and timeline discipline simultaneously

Staying ahead

• Stay current with emerging motion trends, tools, and AI-assisted workflows — bring new capabilities into the team's practice where they genuinely serve the work
• Identify where the team's motion output can be made faster, more consistent, or more effective through process improvement or tooling, and lead those improvements

What Success Looks Like

The markers below reflect where Manifest's motion output is today. The pipeline will have moved by the time you join — new campaigns in production, new brand priorities set, new formats being explored. We'll calibrate the specifics once you're in the seat. These are directional, not fixed.

That said, the shape of success is clear.

You'll start by building a complete picture of the current motion output across all four brands — what exists, at what quality, with what consistency, and where the gaps between what is being produced and what should be produced are largest. You'll have a point of view on where to raise the standard first and what the motion language for each brand should be working toward.

From there, the quality and consistency of Manifest's motion output will be visibly better. Not because more is being produced, but because what is produced is more intentional — crafted for the audience it is reaching, coherent across the brand it represents, and good enough that the people who see it notice the difference even if they cannot name it.

Over time, motion will be one of Manifest's strongest creative assets — a distinct visual language for each brand that makes the group's content recognisable, that makes products feel premium, and that makes every student, counselor, and university partner who encounters it feel like they are dealing with a company that takes quality seriously.

The specifics will be calibrated once you're in the role. The direction won't change.

What You Bring

You have eight or more years as a motion graphics designer in an agency or in-house creative environment — long enough to have developed a genuine creative voice and a track record of owning motion language, not just executing it. You have built or stewarded a motion design system within a brand before. You know what it takes to make motion consistent at scale and you have done it.

You are expert-level in Adobe After Effects and Premiere Pro, and strong in Illustrator and Photoshop. Your command of motion fundamentals is deep — timing, pacing, easing, visual rhythm, spatial storytelling — and you apply it with the instinct of someone who has made thousands of creative decisions, not with the caution of someone still learning the rules. Animated typography, kinetic composition, and visual effects are the language you think in.

You have a strong creative point of view and the communication skills to defend it. You can present a motion direction to a marketing director who does not design and make the case for why it works in terms they find useful. You can take feedback that is not technically framed and translate it into a precise creative change without losing what made the original work.

You are comfortable managing multiple concurrent projects of varying complexity without letting quality slip under deadline pressure. You have done this before in environments where the briefs come fast, the audiences are diverse, and the standard does not move regardless of the timeline.

A portfolio or showreel is mandatory. Applications without one will not be reviewed.

Most importantly, you read the description of what Manifest is building across four brands and your first reaction was not "this is a good motion design role." It was "I want to be the person who decides how this brand moves." That's the person this role is for.

Why Manifest

Manifest Global is building the infrastructure for global human capital mobility — connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counseling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counseling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system that changes that. $80M raised. Still early.

For this role specifically, motion is one of the primary ways Manifest's brands are experienced before anyone reads a word of copy. The Senior Motion Graphics Designer who shapes that experience — across four brands, multiple markets, and audiences ranging from students to university administrators — is doing work that reaches millions of people and determines whether they see Manifest as a company that takes quality seriously. That is the scale of what this role connects to.

Manifest Global is building the infrastructure for global human capital mobility, operating across 50+ countries with $80M raised from Tiger Global, SIG, and Square Peg.