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Binance

Senior Motion Designer - Paid Advertisement

Southern Europe
Remote

TLDR

Elevate Binance's short-form paid and social video content through innovative design, while leveraging AI tools and leading a team of junior designers.

We’re looking for a Senior Motion Designer with strong motion and editing skills to join our team and elevate our short-form paid and social video content. Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale. Responsibilities

  • Animating short-form videos with strong performance focus across various social channels (Meta, YouTube Shorts, TikTok)

  • Editing UGC and motion graphics in trend-driven formats tailored to short-form platforms

  • Collaborating with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects

  • Analysing competitors’ ads and social trends to stay ahead of worldwide creative patternsSenior 

  • Understanding of creative performance metrics and a data-informed approach to iteration.

  • Applying a modular approach to editing: treating creative iteration like building blocks — analysing, merging, and remixing successful elements to drive result

  • Leveraging AI tools to accelerate and enhance production (image, video, SFX)

  • Proposing, testing, and iterating on new content formats based on performance insights 

  • Leading and upskilling junior motion designers

    • Requirements

  • 5+ years of experience as a motion designer (agency, in-house, or startup), with a strong emphasis on marketing design.

  • A strong portfolio showcasing exceptional  brand and marketing design work, clear and strategic, creative thinking across a variety of channels and mediums.

  • Ability to take scripts, footage or design boards and turn them into clear engaging videos

  • Strong organisational skills and comfort juggling multiple projects with tight timelines.

  • A strong point of view on brand and visual storytelling

    •  

    Motion graphics:

  • Exceptional proficiency in Adobe AE including plugins (animation, editing, kinetic typography, infographics)

  • Working knowledge of Premiere and CapCut

    • Graphic Design:

  • Basic skills in Figma.

  • Strong foundation in composition, typography, and visual aesthetics

    • Performance expertise:

  • Strong understanding of paid media algorithms and platform-specific formats

  • Experience working with hook-driven storytelling frameworks

  • Strong visual awareness and up-to-date trend sensitivity

    • AI Tools:

  • Hands-on experience with tools such as Higgsfield, LTX, Midjourney, Runway, ElevenLabs, Kling, and similar AI platforms

    • Good to have skills:

  • Strong storyboarding / storytelling skills (preparing boards for animation)

  • Basic sound design skills

  • Ability to use sound effects strategically to enhance engagement and retention

  • UX/UI design

    •  Binance

    Binance builds a comprehensive blockchain ecosystem centered around the largest cryptocurrency exchange globally, serving over 300 million users across more than 100 countries. We deliver a diverse range of financial services that encompass trading, payments, and institutional offerings, all backed by robust security and transparency. Our mission is to leverage the power of digital assets to enhance financial access and promote the freedom of money worldwide.

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