At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally and saw us recently named the Marketing Team of the Year at the 2025 NZ Marketing Awards.
About ZURU
ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern FMCG brands for today’s consumers.
Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.
As one of the world’s largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our FMCG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.
For more information, visit www.zuru.com.
Position Impact
The Senior Paid Media Specialist (Planning) will takes ownership of media planning across part of the ZURU Toys brand portfolio, driving innovation, planning excellence, and performance impact.
Our activity primarily runs on TikTok, YouTube and Meta alongside other digital platforms, and we are excited to explore more opportunities within The Trade Desk, Snapchat, retail channels, and more. We have fantastic relationships with tech partners, insights partners and inventory suppliers and you will need to be able to leverage those.
You will help to build the pathway for ZURU Toys’ best-in-class planning across including the development and implementation of new processes and audience frameworks. We have a track record of delivering best-in-class content, much of which goes viral, and you will play a key role in driving this across different teams.
Essential to success will be the relationships built with the Media Buying team, Data and Analytics team and ZURU Toys brand marketing teams to ensure all campaigns ladder up and deliver on business objectives.
This role presents an incredible and unique opportunity to grow, learn and make an impact within a fast-paced future-thinking company that is disrupting on a global level.
Roles & Responsibilities
As a Senior Paid Media Planning Executive, you will work with some of our most existing, as well as new brands in Toys!
Lead media planning for assigned brands within the ZURU Toys portfolio (subject to change based on business needs), ensuring strategies are insight-driven, effective, and aligned with brand objectives.
Deeply understand your brands and their customers so that campaigns are rolled out effectively in multiple markets
Manage relationships with Media Buying, Data, Global and Local teams to ensure alignment across campaigns and consistency in execution.
You enjoy and adopt a test-and-learn mindset to explore new opportunities across platforms, audience frameworks, and content approaches that enhance overall media performance.
Collaborate closely with tech partners to identify new capabilities and drive continuous improvement in campaign planning and measurement.
Support the evolution of the reporting structure and cadence delivered at a global level
Liaise and grow relationships with key stakeholders to develop and feed insights back into the business to enable ZURU Group to level up their approach to media and strategy
Drive the agenda for a cohesive ZURU Toys Media and Marketing team flow for optimum collaboration both locally and internationally, leveraging partners to build the knowledge base of wider marketing teams
Skills & Experience
You love to strategise and plan for amazing and fun brands1
You have 3+ years’ experience in Digital Marketing or Media Planning
Experience working with Google TikTok and Meta ads products is needed to help you succeed!
Openness to listen, learn and adapt to always do better
Comfortable sharing opinions in a productive manner
Ability to multi-task, take initiative, priorities, stay organised, and manage time effectively
You thrive in a fast-paced environment, display bias to action, you're able to move from an insight to execution as quickly as possible!
Willingness to take responsibility and accountable for the work of the team, while growing your career!
You enjoy an office culture, this role is based in Auckland, New Zealand
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
ZURU – Tomorrow Reimagined
