Senior Media Manager

The ideal candidate will be highly analytical, detail-oriented, and adept at leveraging data insights to drive successful campaigns. This role requires strong communication skills and the ability to collaborate effectively with cross-functional teams to deliver impactful results for our clients. Key Responsibilities

Manage all paid digital media buys including for social, programmatic, paid search, LinkedIn, TikTok and  Amazon Ads among others.

Support the Paid Digital team by providing data analysis and reporting insights

Produce analytical reports that provide the client with insight on efficiency of campaigns

Pull and analyze competitive information and research

Research user data and audience metrics via research tools

Analyze and work with team to optimize media mix across all channels based on performance data

Monitor & analyze paid social/display data, via daily, weekly, monthly reports, or on an ad hoc basis to achieve maximum ROI in paid social campaigns

Work with the Digital team on crafting digital media recommendations, research, campaign implementation and reporting / analysis.

Qualifications

Proficiency in English language skills at either B2 or C1 level is required

Bachelor's degree in Marketing, Advertising, Business, or related field.

Minimum of 5 years of hands-on experience in managing ads across various platforms, demonstrating a deep understanding of digital advertising best practices and strategies.

Proven track record as a Meta or Google performance media buyer, with demonstrable success in driving results through these channels.

Deep understanding of marketing and ecommerce principles, particularly in executing multi-channel campaigns.

Proficiency implementing tracking technologies like pixels, data layers, and GTM.

Strong reporting and analytics skills, with the ability to translate data into actionable insights.

Expertise in project management tools such as Basecamp, Trello, communication platforms like Slack, and the Google Suite, including Sheets for creating and analyzing data.