Senior Media Buyer
Location: Europe, Preference for German Speaking Candidates
Department : Programmatic Solutions
About Channel Factory
Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.
Channel Factory embodies a strong culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture.
Summary:
As a Senior Media Buyer at Channel Factory, you will lead the media buying strategy and execution across Google Ads, DV360, Meta, TikTok, Snapchat etc., ensuring campaigns are optimized, meet client objectives, and adhere to Channel Factory's performance, brand safety and suitability standards, particularly on Google Ads & DV360. This senior role requires a deep understanding of digital advertising, excellent analytical skills, and the ability to mentor junior team members.
Key Responsibilities:
• Develop, manage, and optimize performance campaigns across multiple digital
channels, ensuring alignment with business objectives.
• Own budget responsibility for accounts, including margin management, forecasting,
and optimization to maximize efficiency and ROI.
• Leverage data insights to drive strategic decision-making, ensuring campaigns
deliver on KPIs.
• Implement and optimize cross-platform campaigns with a deep understanding of
platform algorithms and auction dynamics.
• Utilize contextual and audience segmentation, creative testing, and automation
strategies to improve campaign performance.
• Collaborate with internal stakeholders to drive campaign success.
• Stay ahead of industry trends, platform updates, and emerging technologies to
maintain a competitive edge.
• Provide in-depth performance reporting, including actionable insights and
recommendations for scaling initiatives.
• Attend and represent the team at regular external and internal client meetings.
• Mentoring junior members of the team to increase quality and performance.
Qualifications & Experience:
• 5+ years of hands-on experience managing campaigns across Google, Meta,
TikTok, Snapchat, LinkedIn, and X.
• Analytical and critical thinking skills.
• Solutions-oriented mindset with great attention to detail.
• Keen eye for detail and understanding of budget management.
• Expertise in A/B testing, creative optimization, and audience targeting.
• Ability to work cross-functionally with internal teams and external partners.
• Strong communication and presentation skills.
• A proactive, problem-solving mindset with a passion for performance marketing.
• Deep expertise in conversion tracking, attribution modeling, and first-party data
utilization.
• Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and tracking
implementation across web and app environments.
• Strong understanding of incrementality testing, MMM and lift studies.
• Hands-on experience with third-party measurement & verification tools.
• Strong data-driven mindset with the ability to interpret analytics, optimize
performance, and drive measurable outcomes.
Why Join Us?
Founded in 2010, Channel Factory is an award-winning marketing technology company which helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. For more information, read through our EEO Policy {Add Link}.The company also has employee resource groups focussing on encouraging inclusion and diversity in the workplace, including an LGBTQ+ committee.
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