Senior Marketing Specialist

Who Are We❓

We Are Foodics! a leading restaurant management ecosystem and payment tech provider. Founded in 2014 with headquarter in Riyadh and offices across 5 countries, including UAE, Egypt, Jordan and Kuwait. We are currently serving customers and partners in over 35 different countries worldwide. Our innovative products have successfully processed over 6 billion (yes, billion with a B) orders so far! making Foodics one of the most rapidly evolving SaaS companies to ever emerge from the MENA region. Also Foodics has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.

The Job in a Nutshell💡

We are looking for a dynamic and results-oriented Senior Marketing Executive to lead and execute our marketing strategies. The ideal candidate will play a key role in planning, implementing, and optimizing campaigns to enhance brand visibility, drive customer engagement, and support Foodics brand position in Kuwait.

What Will You Do❓

• Plan and execute marketing strategy to increase brand awareness and drive lead generation.
• Own our monthly social media calendar: Developing monthly social media creative content and managing all the social media channels.
• Create and edit engaging short-form video content (Reels, TikToks, product demos, etc.).
• Brief external agencies/suppliers and follow up on campaigns/projects.
• Monitor performance metrics, analyze results, and support campaign optimization.
• Conduct market research and analyze brand awareness and monitor competitors.
• Develop and implement cross-selling and upselling campaigns through direct marketing channels.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Research relevant events, approach organizers and get proposals, brief agencies for the production of branded materials, and own on-ground activation details.

What Are We Looking For❓

• Bachelor’s degree in Marketing or a related field. A master’s degree is a plus.
• 4-6 years of proven experience in a similar marketing role in Kuwait.
• Proficiency in copywriting (English, Arabic and Kuwaiti Dialect).
• High awareness of current trends across social media platforms.
• Skilled in videography and basic editing.
• Strong understanding of digital marketing tools and platforms.
• Excellent communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Strong organizational and project management skills.

Who Will Excel ❓

• Familiarity with the SaaS or in depth in the F&B industry is a plus.
• Familiarity with design tools (Canva, Photoshop, Capcut, Illustrator).
• Innovative thinker with strong analytical abilities.
• Proficiency in digital marketing strategies and tools.
• Ability to perform under pressure and manage multiple projects with tight deadlines.
• Proactive, self-driven, and results-oriented.

What We Offer You❗

We believe you will love working at Foodics!

• We have an inclusive and diverse culture that encourages innovation and flexibility.
• We offer highly competitive compensation packages, including bonuses and the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 14 countries, and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.