Senior Marketing Specialist (CRM Campaigns)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We are looking for a data-driven CRM expert to join our team supporting a large tech client. In this role, you will serve as the bridge between marketing strategy and technical execution, transforming complex data signals into high-impact customer experiences. You aren’t just building lists; you are architecting the audience logic that powers major APAC promotional campaigns and global product launches. We are looking for a problem-solver who is as comfortable writing SQL queries as they are managing senior stakeholders. If you are passionate about the customer lifecycle and thrive in a collaborative, rapid-fire environment, you’ll fit right in!

This role requires you to work in an APAC-friendly time zone, starting at 7:00 a.m. IST.

Role: 

• Audience Architecture & Execution: Utilise internal data tools to build sophisticated, targeted audience lists for all major APAC promotional campaigns and new product launches.
• Strategic Segmentation: Accurately identify and select the optimal audience segments for each campaign by leveraging and interpreting a wide variety of available data signals.
• Workflow Optimisation: Partner with CRM, Product Marketing, and Engineering teams to translate marketing goals into technical workflows that reach customers across all stages of their lifecycle.
• Quality Assurance: Conduct rigorous QA on all audience lists to ensure they capture 100% of the intended targets and follow a logic-based, sound workflow before deployment.
• Technical Troubleshooting: Proactively identify and resolve data bugs during the building process, collaborating closely with Global CRM Engineering and Product Management teams to maintain system integrity.
• Stakeholder & Priority Management: Manage inputs and expectations across cross-functional teams, demonstrating problem-solving leadership whilst juggling multiple high-priority projects with limited oversight.
• Data Delivery: Facilitate the final stages of the CRM lifecycle by exporting finalised audiences for email development once creative assets are ready for distribution.
• Insight Generation: Analyse data sets to generate data-backed insights that inform and improve future marketing strategies across the hardware category.
• . 

You:

• BA/BS degree or equivalent experience

• 5+ years of data and technical experience around audience building, workflow setup and email development. 
• Demonstrate extensive knowledge of email best practices.
• Comfortable with basic HTML to work with Build-Your-Own-Data (BYOD) sets. 
•  Good understanding of data signals and how they can be used to reach different audience segments. 
• Must be highly organised and have strong project management capabilities and attention to detail; can execute effectively and deliver high-quality work against tight deadlines. 
• Exceptional interpersonal skills; experience successfully collaborating with cross-functional teams; strong written and verbal communication skills.
• Exceptional verbal and written English communication and presentation skills. 

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.